Articles
Tag: customer relationship management
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Oracle Announces New Automated Lead Generation and Qualification Solution
Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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Salesforce Integrates AI Into Its Marketing Cloud Software
Salesforces' new AI-powered integration is now available for use in the company's "Marketing Cloud" software.
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Here Is Where Businesses Are Spending Their Money on Customer Experience
There are no shortages CX-related technologies in which companies could invest their money and resources. Here is where they are actually spending their money.
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What a Customer Relationship Platform Is and What It Can Do For Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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Composable DXP: Is It Sales Jargon or Something More?
The term composable DXP is being used a lot lately, but what does it mean? Is it marketing jargon or something you should pay attention to?
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Boomtown Launches New End-to-End CXM Platform
CXMEngine should help enable companies to coordinate customer journeys across previously isolated systems by leveraging AI.
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4 Self-Service Trends That Are Changing Customer Service
Customers often prefer to find solutions to their problems themselves rather than having to speak with a customer service agent.
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Adobe Announces CDP Built for First-Party Data
Major brands, in partnership with Adobe, are set to deliver personalized customer experiences via Adobe Real-Time CDP, without the use of third-party cookies.
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With Consumer Habits Changing Again, Is it Time to Rebuild Your CX Roadmap?
With some light at the end of the COVID tunnel, consumers are beginning to change their habits once again. Is it time to rebuild the CX roadmap?
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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Foundational Steps for Customer Journey Mapping Initiatives
Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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Moving From Customer Engagement to Customer Participation
Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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Why Facebook Acquired Kustomer and How It Will Impact Customer Service Solutions
Here we dig deeper into Facebook's acquisition of Kustomer and what it means for omnichannel customer service solutions.
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