Articles
Tag: customer relationship management
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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How to Build the Right Team for Cross-Channel CRM and Marketing
Organizational implications to consider when implementing a customer data platform.
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How Direct-to-Consumer Brands Are Upending Marketing
How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
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How to Choose Customer Relationship Management (CRM) Software
Your customers are your most important asset, which is what makes selecting a CRM such a critical choice. Here's what you need to know to choose a winner.
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Why Are Companies Investing in Customer Retention?
Why does a company spend more money to retain a customer than to acquire one? The answer, simply put, is because it pays off.
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Do Marketers Really Need CRM?
CRM hasn't delivered on it's three main pillars, customer service, marketing and sales but what it does it does well. Is it time to expect more?
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Salesforce IoT Explorer Edition Marries IoT and CRM
Salesforce enhanced its IoT solutions with a new tool
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Nimble Digs Deeper Into CRM Space with Smart Contacts App
Nimble dug a little deeper into the customer relationship management (CRM) space with the release of its Smart Contacts App with support for Microsoft Edge. Edge is the web browser developed by Micros
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Nimble's New Add-In Takes the 'Cold' out of Cold-Calling
Microsoft wasn't the only company making announcements during its Inspire partner conference last week. Its partners got into the action as well, announcing a number of releases and additions fo
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Forrester Wave Finds 3 Trends Reshaping Sales Force Automation
A major shift is taking place in the sales force automation space (SFA). According to the recently released Forrester Wave for Sales Force Automation (SFA) (fee charged), newly emerging SFA produ
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SugarCRM Unveils 'Hint' Relationship Intelligence Service
Forget about the business-to business (B2B) and business-to-consumer (B2C) sales solutions some vendors try to pitch. "People by products from people, not businesses," SugarCRM co-founder and CMO Clin
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Zoho Is Building the Fourth Stage of Its Evolution on AI
Zoho is pushing its boundaries again. After bringing artificial intelligence (AI) to its enterprise suite at the end of February, earlier this week it announced a significant upgrade to Connect, its t
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Microsoft's ‘Salesforce Light’ Adds Bing, Cortana, Flow
Microsoft started rolling out its Outlook Customer Manager (OCM) for general release this week, adding a few updates to what it had initially previewed last November. The initial release provide
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Who Knew Chat Widgets Were So Complicated?
Messaging comes in different shapes and sizes. We all know this in an abstract way, but a recent experience showed me just how much it is the case. In Search of a Chat App I run a tight ship — a
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