Articles
Tag: customer relationship management
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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Foundational Steps for Customer Journey Mapping Initiatives
Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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Moving From Customer Engagement to Customer Participation
Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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Why Facebook Acquired Kustomer and How It Will Impact Customer Service Solutions
Here we dig deeper into Facebook's acquisition of Kustomer and what it means for omnichannel customer service solutions.
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How Brand Trust and Customer Loyalty Are Won and Lost
Trust and loyalty go hand in hand in any relationship, and it’s no different when it comes to a brand and its customers.
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4 Ways a CRM Can Improve the Customer Experience
The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime.
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What Can Social Listening Do to Improve CX?
People from all walks of life share on social media, including your customers. Are you listening? Here's how social listening improves the customer experience.
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What's Behind the CRM-Trolling Platform of Independents?
More than 200 companies formed an alliance to promote the idea that CRM software is not enough. Why?
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When It's Time to Fire a Customer
Businesses are investing tremendous resources into acquiring and retaining customers. But sometimes it's just better to cut ties.
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Salesforce Embeds Quip in CRM Applications
Nearly three years after it acquired business productivity platform provider Quip, Salesforce announced deeper integrations.
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Why the 'R' in CRM Is the Most Important Letter in Customer Experience
Relationships are complicated. But businesses tend to overcomplicate them and thus avoid building them altogether.
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How to Build the Right Team for Cross-Channel CRM and Marketing
Organizational implications to consider when implementing a customer data platform.
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How Direct-to-Consumer Brands Are Upending Marketing
How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
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