Articles
Tag: customer relationship management
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Composable DXP: Is It Sales Jargon or Something More?
The term composable DXP is being used a lot lately, but what does it mean? Is it marketing jargon or something you should pay attention to?
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Boomtown Launches New End-to-End CXM Platform
CXMEngine should help enable companies to coordinate customer journeys across previously isolated systems by leveraging AI.
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4 Self-Service Trends That Are Changing Customer Service
Customers often prefer to find solutions to their problems themselves rather than having to speak with a customer service agent.
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Adobe Announces CDP Built for First-Party Data
Major brands, in partnership with Adobe, are set to deliver personalized customer experiences via Adobe Real-Time CDP, without the use of third-party cookies.
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With Consumer Habits Changing Again, Is it Time to Rebuild Your CX Roadmap?
With some light at the end of the COVID tunnel, consumers are beginning to change their habits once again. Is it time to rebuild the CX roadmap?
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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Foundational Steps for Customer Journey Mapping Initiatives
Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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Moving From Customer Engagement to Customer Participation
Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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Why Facebook Acquired Kustomer and How It Will Impact Customer Service Solutions
Here we dig deeper into Facebook's acquisition of Kustomer and what it means for omnichannel customer service solutions.
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How Brand Trust and Customer Loyalty Are Won and Lost
Trust and loyalty go hand in hand in any relationship, and it’s no different when it comes to a brand and its customers.
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4 Ways a CRM Can Improve the Customer Experience
The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime.
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What Can Social Listening Do to Improve CX?
People from all walks of life share on social media, including your customers. Are you listening? Here's how social listening improves the customer experience.
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What's Behind the CRM-Trolling Platform of Independents?
More than 200 companies formed an alliance to promote the idea that CRM software is not enough. Why?
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