Articles
Relationships are complicated. But businesses tend to overcomplicate them and thus avoid building them altogether.
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While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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Organizational implications to consider when implementing a customer data platform.
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How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
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Your customers are your most important asset, which is what makes selecting a CRM such a critical choice. Here's what you need to know to choose a winner.
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Why does a company spend more money to retain a customer than to acquire one? The answer, simply put, is because it pays off.
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CRM hasn't delivered on it's three main pillars, customer service, marketing and sales but what it does it does well. Is it time to expect more?
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Salesforce enhanced its IoT solutions with a new tool
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Nimble dug a little deeper into the customer relationship management (CRM) space with the release of its Smart Contacts App with support for Microsoft Edge.
Edge is the web browser developed by Microsoft and included in Windows 10, Windows 10 Mobile and Xbox One.
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Microsoft wasn't the only company making announcements during its Inspire partner conference last week.
Its partners got into the action as well, announcing a number of releases and additions for Microsoft products.
Of these, Nimble’s new add-in for Office 365 and Outlook stands out.
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A major shift is taking place in the sales force automation space (SFA).
According to the recently released Forrester Wave for Sales Force Automation (SFA) (fee charged), newly emerging SFA products and technologies are adding new solutions to the traditional sales management capabilities which focus on seller empowerment.
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Forget about the business-to business (B2B) and business-to-consumer (B2C) sales solutions some vendors try to pitch. "People by products from people, not businesses," SugarCRM co-founder and CMO Clint Oram told CMSWire.
"It is about i2i (individual to individual)," he said.
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Zoho is pushing its boundaries again. After bringing artificial intelligence (AI) to its enterprise suite at the end of February, earlier this week it announced a significant upgrade to Connect, its team collaboration app, designed to give users a centralized virtual space in which to work and share content.
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Microsoft started rolling out its Outlook Customer Manager (OCM) for general release this week, adding a few updates to what it had initially previewed last November.
The initial release provided an OCM iOS app and cloud-based customer relationship management solution designed for small businesses.
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