Articles
Tag: customer retention
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How to Build B2B Trust Through Content
Brand trust is big in the B2B space. When customers trust a brand, they are likely to do more business with the brand even and may become loyal brand advocates.
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Avoiding the High Costs of Shopping Cart Abandonment
Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer-centric ecommerce practices.
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Wielding the Power of AI Wisely With Your Customer Data
Customer data has swiftly become a valuable asset for many brands and AI is swiftly becoming one of the most important ways brands are maximizing the value.
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The New Normal: It’s All About the Experience
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
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What Is Voice of the Customer and What Does it Mean for Customer Experience?
Voice of Customer (VoC) programs have been shown to improve the customer journey, but only when brands use VoC metrics to obtain actionable insights.
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What Are the Emotional Drivers Behind Customer Experience?
According to a recent Forrester report, emotion is the most important driver behind the customer experience. Does your brand understand the value?
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Doubling Down on Customer Retention? Don't Forget Your Onboarding Process
Putting extra effort into customer onboarding pays off in the long-term for retention efforts.
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Customer Success Should Begin Long Before the Contract Is Signed
Customer success should be the company goal, not just a role — and customer success begins before a deal is closed.
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Why Enterprise SaaS Companies Are Investing in Post-Sales Customer Experience
Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future.
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When a Customer Says Goodbye, It Doesn't Have to Be Forever
A recent report found 59% of customers who leave a brand end up returning, with a critical factor influencing that choice being a good offboarding process.
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B2B Buyer Loyalty Hangs in the Balance
Striking the right balance between human-to-human and digital self-service experiences is critical to retaining B2B customers in the long-term.
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Does Your Customer Experience Grow With Your Company?
Customer experiences that worked when your company was a small start-up won't necessarily scale as your organization grows. Here's what to do.
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Customer Loyalty: Understated and Overestimated
Companies continuously understate what it takes to develop and maintain loyalty.
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What Does it Take to Lose a Customer?
Customers are willing to give a company a second chance following a poor experience, but they’ll rarely give it a third.
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