Articles
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Is a one-time visitor valuable?
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The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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Net revenue retention (NRR) is a key indicator of a company’s health and future potential, and investors (and the markets) obsess over it.
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This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention.
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Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
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If you empathize with customers and create consistently exceptional experiences, you'll gain higher loyalty, customer lifetime value and share of wallet.
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How BIMI (Brand Indicators for Message Identification) can do for email marketing what https in front of a web address did for websites.
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Customer behavior has changed and there’s evidence it’s not going back. The new habits formed over the last 18 month in many cases are here to stay.
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Discover how to harness the power of customer feedback from simple KPI metrics like the customer satisfaction score (CSAT).
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Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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Embedding DE&I into a company’s culture, talent and strategies is no easy task. Here's how marketers can roll up their sleeves and get to work.
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Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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