Articles
Tag: customer retention
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What Does it Take to Lose a Customer?
Customers are willing to give a company a second chance following a poor experience, but they’ll rarely give it a third.
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Know What's a Powerful Business Driver? Customer Success
Are you focused on the customer? On customer success? On customer retention? Does it drive what you do day in and day out?
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What it Takes to Design Your Business for Customer Success
Organizations talk big about customer success but too many are “front-end loaded,” focusing on obtaining a customer, while ignoring post-sale service.
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How to Bake Customer Success into Your Operations
Integrating the concept of customer success into daily operations will improve customer retention.
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Bring Your Customer Data Together to Enable Customer Success
To let technology reach its full potential and deliver value to customers, companies need to first make the shift to a customer-centric mindset.
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Automation Is Key to Delivering Consistent Customer Experiences
The ability to deliver a consistent and outstanding customer experience is key to effective customer acquisition and retention.
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What to Do When Budget Cuts Hit Your Customer Experience Program
Some strategies to deal with budget constraints in your customer experience program.
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Cultivate Lasting Customer Relationships Through Loyalty Programs
When you talk about customer retention, loyalty is a big part of the conversation, so let’s explore the growing importance of loyalty programs.
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Keys to Building Customer Lifetime Value
Outstanding customer support is often the differentiator between companies that build customer lifetime value and those that don’t.
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Are Your Customer Experience KPIs Fit for Today?
What key performance indicators (KPIs) matter in today's digital world?
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Here's What Customer Marketing Will Look Like in the Very Near Future
Customer marketing is going to play an increasingly important role in how B2B companies do business.
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Why the 'R' in CRM Is the Most Important Letter in Customer Experience
Relationships are complicated. But businesses tend to overcomplicate them and thus avoid building them altogether.
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Why Brands Must Unify Customer Experience and Customer Success (and How They Can Do It)
Customer success brings a new set of tactics that customer experience leaders should pay attention to.
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Why B2B Firms Should Build a Brand Community in Each Customer Organization
When it comes to B2B businesses, it pays to have multiple brand ambassadors within every customer organization.
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