Articles
Tag: customer retention
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Customer Acquisition Really Stinks Sometimes. Here's Why
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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How to Understand Customer Churn When There Is No Return
Is a one-time visitor valuable?
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The Most Powerful Model for Any Business: Subscription
The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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Why Marketers Need to Obsess Over Net Revenue Retention
Net revenue retention (NRR) is a key indicator of a company’s health and future potential, and investors (and the markets) obsess over it.
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How AI-Based Marketing Can Improve Customer Retention
This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention.
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Where Are Marketing Leaders Focusing, Retention or Acquisition?
Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
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Pandemic or Not, You Need Empathy-Driven Customer Experiences
If you empathize with customers and create consistently exceptional experiences, you'll gain higher loyalty, customer lifetime value and share of wallet.
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Can BIMI Help Marketers Build Customer Trust?
How BIMI (Brand Indicators for Message Identification) can do for email marketing what https in front of a web address did for websites.
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Providing Customer Experience While Maintaining Customer Expectations
Customer behavior has changed and there’s evidence it’s not going back. The new habits formed over the last 18 month in many cases are here to stay.
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What Is Customer Satisfaction Score (CSAT)?
Discover how to harness the power of customer feedback from simple KPI metrics like the customer satisfaction score (CSAT).
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What Is Customer Loyalty and Retention (And 3 Tips for Improvement)
Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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Deepening Diversity, Equity and Inclusion in Marketing
Embedding DE&I into a company’s culture, talent and strategies is no easy task. Here's how marketers can roll up their sleeves and get to work.
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CX Decoded Podcast: Is There Optimism on the Horizon for Marketers?
Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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