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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News Analysis
In an image created by AI, a humanoid robot wearing an OpenAI-branded coat and carrying an "AI Agents" briefcase knocks on the door of a corporate office labeled "Customer Experience Operations." Mounted beside the entrance are signs for NiCE, Genesys, Salesforce and Amazon Connect, symbolizing OpenAI's push into the enterprise contact center market and its challenge to established CX platform providers.
Is OpenAI's New Presence Agent Ready to Replace Your Contact Center?
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Editorial
A toddler in cuffed light denim pants and blue suede sneakers takes a step between an adult's legs, one small foot lifted mid-stride in blue-and-white shoes while the other rests on a wooden deck, framed by the adult's white platform sneakers and bare legs in soft, warm outdoor light.
AI Adoption Is Outpacing AI Readiness. Here's How CX Leaders Catch Up
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Editorial
A black and white border collie sits upright against a plain light gray background, looking directly at the camera with a gold credit card held gently in its mouth. The dog's ears are perked and slightly tousled, its amber eyes wide and attentive, one paw raised off the ground as if caught mid-motion. Soft, even studio lighting casts a faint shadow beneath the dog, keeping the focus on its expressive face and the card balanced between its jaws.
First-Party Data Can't Tell Agentic AI Why a Customer Acted
Read now
Bret Taylor, Sierra AI co-founder and CEO, and Aakash Thumaty, founder of Takeoff, smiling together beside the Sierra office sign.
Sierra Buys Takeoff, Launches Horizon Agent Platform
Smartphone displaying the HubSpot logo against an orange background with a large blurred HubSpot emblem behind it.
HubSpot Debuts Agent Hub to Unify AI Agents
Close-up of an illuminated Uber logo mounted on a black interior wall inside an office building. Glass windows, modern lighting and architectural details are visible in the background, highlighting the company's corporate workspace.
Uber Joins Growing List of Companies Blaming AI for Customer Service Cuts
A weathered wooden barn with its roof and walls partially collapsed leans dramatically toward the ground in a grassy field. The aging structure shows broken boards, missing siding and open window gaps beneath a sky filled with thick gray clouds, illustrating severe structural deterioration and neglect.
From Content Collapse to Intelligent Digital Experiences
European Union flags fly outside the European Commission headquarters in Brussels, Belgium, with the commission's blue banner displayed prominently on the building beneath a partly cloudy sky.
Is Regulatory Compliance Actually Hurting Your Customer Experience?
In an image generated by AI, a white plastic fork and plastic knife with cartoon-like strained expressions struggle unsuccessfully to cut through a thick grilled steak on a white plate, symbolizing an inadequate tool attempting a difficult task.
Your Contact Center Cannot Fix Your Customer Experience Problem
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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