Articles
Tag: dam experience consistency
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Where DAM Fits in Consistent Experience Delivery
In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands.
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DAM Provides a World of Truth for Customers and Marketers
It’s Saturday night, and you want a new pair of shoes. You log into the Big Box Store’s app on your phone and swipe through the promos. Then you see them: a model wearing the shoes of your dreams. And bonus — they're on sale this weekend.
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CMSWire Tweet Jam: Managing Experience Consistency with DAM #DAMChat
An ad shows a man with rolled up sleeves standing in front of a rugged machine. Sounds perfect, right? But as Alan J. Porter informed us, the company needed to pull the image because rolled sleeves were a safety violation in its biggest market.
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DAM Expands Its Reach in the Enterprise
Digital asset management (DAM) lies at the heart of integrated digital experiences, especially those customer journeys that cross multiple channels, formats, languages and regions.
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5 Ways DAMs Ensure Successful Digital Journeys
A broken down train can force you to arrive late to an important meeting or miss it altogether. It disrupts your day, not to mention makes you look bad.
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Tailor User Experience to the Individual, Not the Crowd
An argument against consistency in enterprise digital apps
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A New DAM Approach: Marketing with a Purpose
Marketing often seeks an objective — clicks, likes, purchases.
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Manage Experience Consistency ... or Chase Your Customers Away
Consistent, relevant customer experiences don't happen by accident. They rely on setting an attainable vision and implementing a combination of tools, governance and resources to get you there. In other words, it takes work.
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3 Ways DAM Systems Will Change in the Future
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen While The Boss was talking about building his loyal fan base, his words also apply to managing customer experience consistency.
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Avoid Brand Disasters with a Visual Content Strategy
It took a man with his sleeves rolled up to make me understand that we had a problem. A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufacturer and we’d just posted a new ‘hero’ shot on our website.
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