Articles
Tag: data-as-a-service
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Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
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Customer Service Has a Data Problem
Despite investing heavily in customer service technologies, companies are still having trouble using data and analytics to improve customer satisfaction.
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Self-Service Analytics Offer Opportunities and Challenges
When my clients ask me what a successful company-wide self-service analytics collaboration looks like, I tell them to imagine a group of jazz musicians: The individual players all contribute song notes from their own instruments and styles, but it’s the collective sound of everyone playing together that creates the musical
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The Good, the Bad, the Ominous: Meeker's Internet Trends Report
People rarely get excited by a slide deck. But every year, for over 20 years, those in the tech world hail the release of Mary Meeker's Internet Trends report. To distill the overall trends from this year's report to one phrase — decelerating growth.
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And We're Off: Oracle Starts New Year with AddThis Buy
Oracle announced today it acquired open source web personalization provider AddThis. The Vienna, Va.-based provider of publisher personalization, real time audience insight and activation tools claims to power 15 million websites, which see 1.9 billion unique visitors a month.
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Who Needs a Ferrari? Oracle Buys Datalogix for Christmas
Forget Hawaiian Islands, ski houses in Aspen and geeked out yachts, this year Oracle CEO CTO Larry Ellison is buying himself a data-tracking firm for Christmas. This morning Oracle announced its intent to acquire Datalogix, a “Data-as-a-Service” analytics provider that helps brands glean insights on customer purchasing patterns.
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SXSWI Discusses Data in the Cloud, Personal Privacy Management #swsxi
This year’s South by Southwest Interactive, SXSWI, kicked off in Austin, Texas, on Friday. Not familiar with SXSWI? Imagine being inside a real-world Twitter feed for five days and 10,000 of the people you are following decided to launch their emerging technology startup over it. Welcome to SXSWI.
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