Articles
Tag: data management platform
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Are You a Digital Transformation Laggard?
The secret to long-term business success is "digital transformation" — or so we've been told repeatedly over the last three years. At conferences, during meetings, in conversation, no matter what the original topic, the talk inevitably returns to digital transformation. And while I buy the premise, the reality is messy.
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Salesforce Acquires Krux on the Eve of Dreamforce
Salesforce CEO Marc Benioff was apparently doing more than lobbying the European Union to block Microsoft's pending acquisition of LinkedIn last week. It seems he was busy shopping, too. In documents filed with the US Securities and Exchange Commission today, Salesforce announced it has entered into a definitive agreement to buy Krux, a San
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Which Marketing Data Management Solution Should You Choose?
Marketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their marketing goals and delivering great omnichannel customer experiences.
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Winning B2B Marketers Follow the Purchasing Power
We all know that data is the key to digital marketing but there are some significant distinctions between B2C and B2B digital marketing that often get glossed over. What’s more, when business marketers use techniques and technologies built for the consumer world, it can put them at a major disadvantage.
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Cookies Are Getting Stale, and Forrester Report Points to What's Next
The 15-year-old cookie is losing its flavor. The third-party cookie, those small files deposited on a user's computing device for tracking purposes, is showing its limits at identifying Web-surfing, multiple device-owning consumers. A new report from Forrester attempts to find out what's next for cookies -- and for marketers.
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