Articles
For B2B marketers, the pressure to bring in new leads is palpable.
According to a recent study by the Content Marketing Institute (pdf), 85 percent of B2B marketers rank lead generation as their top goal for the next year — but it’s easier said than done. A separate study of
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Lead generation is the most important organizational goal for B2B content marketing according to 85 percent of the respondents in the B2B Content Marketing: 2016 Benchmarks, Budgets and Trends ― North America report from Content Marketing Institute and MarketingProfs.
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A tiny 2 percent of marketers believe they have a highly effective demand generation strategy that gets them high-quality leads, according to a new study by the CMO Council.
Developed in conjunction with NetLine and The Content ROI Center, the Lead Flow That Helps You Grow report (form required)
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It’s pretty cool being the chief marketing officer of a company whose product owns a third of the international market in its space. We know. We asked.
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Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface.
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