Articles
Tag: demand generation
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The Art and Science of B2B Demand Generation Marketing
For B2B marketers, the pressure to bring in new leads is palpable. According to a recent study by the Content Marketing Institute (pdf), 85 percent of B2B marketers rank lead generation as their top goal for the next year — but it’s easier said than done. A separate study of
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How to Keep Content Marketing and Demand Gen Teams In Sync
Lead generation is the most important organizational goal for B2B content marketing according to 85 percent of the respondents in the B2B Content Marketing: 2016 Benchmarks, Budgets and Trends ― North America report from Content Marketing Institute and MarketingProfs.
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3 Ways to Better Demand Generation [Infographic]
A tiny 2 percent of marketers believe they have a highly effective demand generation strategy that gets them high-quality leads, according to a new study by the CMO Council. Developed in conjunction with NetLine and The Content ROI Center, the Lead Flow That Helps You Grow report (form required)
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Ex-Skype CMO: Leadspace is the 'Industry's Best Kept Secret'
It’s pretty cool being the chief marketing officer of a company whose product owns a third of the international market in its space. We know. We asked.
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The 5 Pillars of Web Engagement Management
Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface.
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