Articles
Tag: digital asset management
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Aprimo Introduces Automated Tagging, Connectors to DAM Platform
Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore.
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Digital Asset Management Readies for Its Fourth Era
When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed. With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
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DAM Innovation Is Finally on the Horizon: From Value Chains To Blockchains
Four years ago I predicted innovation in the DAM industry would suffer because so many digital asset management (DAM) solutions were monolithic and overburdened with features. Vendors of these solutions would find themselves too busy keeping these applications up and running to find the time to innovate.
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Free Cloud-Native Tools Are Changing the Industry
Our entire company started using Slack in less than a week. The marketing team in Amsterdam was completely onboarded within an hour, most of the company within a day, and people on vacation or out of office within less than a week. Then our other chat applications were turned off.
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Closing the DAM Expectation Gap
All too often, businesses expect to plug in a digital asset management (DAM) system and then — voila — it will begin managing all of the organization’s assets. The misconception can be forgiven.
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Moving DAM Selection Off the Golf Course and Into Employees' Hands
When I first became involved in software sales someone advised me to take up golf, as “most enterprise business deals are made on the golf course.
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How DAM Protects Brand Integrity Throughout the Enterprise
Today’s brand identities have never been more fluid or at risk. The wrong brand content, colors, size or formatting have the potential to send a company’s image into a tailspin in an instant. This doesn't only apply to the marketing team.
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Aprimo Puts ADAM DAM Acquisition in the Cloud
It's been a roller coaster year-and-a-half for Aprimo. The marketing operations provider effectively reclaimed its name and original mission after Marlin Equity Partners acquired Teradata Marketing Applications. Then it acquired digital asset management (DAM) vendor ADAM Software in March.
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Spread DAM Across the Enterprise to Make Your Assets Sing
Business departments often sound like members of a middle school orchestra. In theory, they’re one group, but you wouldn’t know that from the music. Maybe the problem is that kids identify as flutists, violinists, trumpeters and drummers rather than as part of the orchestra — their tools divide them.
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Hootsuite Integrates Adobe Digital Assets for Social Content
Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem. The Vancouver, BC-based social media management platform announced today an integration with Adobe Creative Cloud and Adobe Stock, which includes 90 million stock photography assets.
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Brace for Aerial Digital Asset Management with Drones
Here’s a digital asset management (DAM) riddle for you: What technology has made the following three DAM scenarios possible? A construction firm uses aerial images to monitor job progress and send updates to its clients. A government agency analyzes 3D images to prioritize repairs to roads and bridges.
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Unleash DAM Across the Enterprise to Tame Digital Chaos
A few years ago, implementing a digital asset management (DAM) system used to be a team or departmental endeavor. Typically, the project would find its home where digital assets are needed and used the most — in marketing communications.
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5 Questions to Ask Your DAM Vendor
Who believes in love at first sight? It’s easy to fall for a pretty face — but will the relationship stand the test of time? Nobody knows at the outset, of course, but then again we go through this every time we invest in new software (what, you thought
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DAM: The Guardian of Your Brand
Companies large and small are looking to implement Digital Asset Management (DAM) systems. And in most cases, IT is leading the effort.
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