Articles
Tag: dam; digital asset management
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The Power of DAM Positive Change at a Time of Disruption
We need to recognize the opportunity for change and DAM's role within it.
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DAM Governance Practices for the Long Haul
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative.
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How Ecommerce Changed Marketing’s Drills vs. Hole Debate
When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.
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Marketing Has a Trust Problem. Can DAM Help?
The challenges in DAM belong not just to marketers, creators and technologists but to everyone in the world who buys stuff.
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How to Succeed in Creative Operations
Think of the missed deadlines, bloated budgets and review and approval bottlenecks in your organization and you'll understand: creative operations isn't easy.
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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The Blind Spot of DAM Vendor Selection
Buyer beware: the DAM vendor selection process can be overwhelming due to the many DAMs competing for market share.
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Product Information Management Is Painful Without a Single Source of Truth
Many B2B technology marketers dub their platform a “single source of truth.” It’s a bit grandiose, isn’t it?
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Power Your Content Marketing With Archives and DAM
Whether you're a born-digital organization, or a 250-plus-year-old institution like Guinness, the time to start a DAM archives is now.
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3 Steps to Help Take the Bias Out of Your DAM’s AI
AI isn’t always perfect, and sometimes it makes some truly bad "decisions."
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Concluding the Brand Management Maturity Model: Measuring Impact
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
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Adobe Integrates Adobe Experience Manager Assets With Marketo Engage
Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers?
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A Brand Management Maturity Model, Part Four: Technology
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.
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A Brand Management Maturity Model, Part 3: Process
DAM platforms improve brand management, but your efforts will go nowhere without formalized processes.
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