Articles
Tag: enterprise digital asset management
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Why Would Anyone Believe Your Brand?
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
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Is DAM Right for Me? 5 Questions to Ask
On its surface, DAM has many similar content management features as solutions like web CMS, cross-channel campaign management and more.
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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Why Digital Asset Management Is Now Officially Martech
For years, digital asset management was left out or marginalized in any marketing technology conversations. That's no longer the case.
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Metadata Makes the DAM
Metadata is the key that unlocks the commercial potential of information, data, and intellectual or creative assets.
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Is Your Rich Media Strategy Up-to-Date or Stuck in the Past?
A rich media strategy is fundamental to success, and should be refreshed for every campaign or major brand direction change.
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How Much Does a DAM System Cost?
Results from a recent survey into DAM pricing indicates a growing disparity between highest and lowest-priced solutions.
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What’s Your DAM Relationship Status?
DAM is by nature a complex relationship when you consider all of the inputs, connecting points and human element involved.
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Digital Asset Management Sparks Joy
Tidying up is the best preventative measure for information overload and content disorganization.
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9 Voice Datasets You Should Know About
Need to train your machine learning algorithms? Well, robust voice datasets are few and far between but here are nine that may fit your needs.
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How Do You Manage Your DAM?
One thing to know before you start out: DAM isn't a project because it has no end.
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DAM Metadata Gives Me All the Feels
Good metadata is accurate. It's robust. It's not ambiguous. And it's a love note to the future.
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The Cost of What You Don't Have: A New Way to Think About MarTech Purchases
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
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A DAM Glossary of Common Terms: Part Two
Definitions of commonly used terminology in the digital asset management realm.
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