Articles
Tag: digital customer experience
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Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News
Catching up on the latest customer experience software news from Medallia, Adobe, Akamai, LinkedIn and more.
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ThoughtSpot Lands $145M in Funding, HubSpot Debuts Service Hub, More News
Catching up on the latest customer experience software news with updates from Oracle, Clarabridge and more.
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6 Ways Marketers are Embracing Artificial Intelligence (AI)
With so much noise, AI can seem like a buzzword but there are marketers leveraging AI in the here and now to improve marketing outcomes.
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Marketo Acquires Bizible, Salesforce Buys CloudCraze, More News
Catching up on the latest in customer experience software news.
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Strategic Vision From Today's Chief Digital Officers (CDO)
We caught up with three CDOs to find out how they define their role and their goals for 2018.
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Facebook Continues Privacy Parade, Temkin Names CX Leaders & More News
A look back at the week's most important customer service news.
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Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News
Catching up on the latest in digital customer experience software news.
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CMSWire's Top Digital Experience Stories of 2017
2018 is nearly here and with each coming year we take the time to look back at the digital experience stories that resonated the most with our readers.
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DX Practitioners on User Experience, Global Execution Challenges
CMSWire caught up with digital customer experience practitioners to find out what their recent challenges with technology and strategy are.
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How Do You Master Digital Customer Experience Leadership?
Six DX practitioners share their lessons for strong digital customer experience leadership.
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Customer Experience Is a Cross-Organizational Function
BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.
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5 Great Digital Experience Conferences to Get on Your Radar
In my four years covering the digital customer experience space I've listened to tales from business leaders, marketers, CIOs, CMOs, integrators, engineers, analysts and co-workers, and I've arrived at one universal truth. Poor digital customer experience is an epidemic.
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Who's the Center of the Digital CX Universe: You or Your Customer?
Gerry McGovern has a simple message for customer experience professionals out there: Stop thinking. It’s ruining your business. Despite having access to incredible data mining capabilities and customer targeting tools, most companies are still making customer-facing decisions based on presumptions and internal data.
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How Can You Do More for Your Always Connected Customers?
Since the turn of the millennium, the internet has increasingly democratized knowledge and empowered people to become protagonists of their own "channels" of communication. Through this evolution, the terms branding and reputation have gained more and more importance.
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