Articles
Tag: digital transformation 16
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First Things First: Are Your Leaders Ready for Change?
If only digital transformation could be as easy as installing an app. One tap of a button, and voila! Your business is ready for the digital era. But some companies would still resist hitting the button even if it were that easy.
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There's No 'Off' Switch for Digital Transformation
A lot of the chatter about digital transformation focuses on where you are — or by default — where you are not. There is no shortage of opinions and guidelines — roadmaps, maturity models, research studies, assessments, scorecards, pundits, etc. And research actually shows that companies who adopt and excel with digital outperform their peers. This can leave people
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Digital Transformation: An Opportunity Within Reach
Society is undergoing a revolutionary transformation in the way it communicates and interacts, and it is taking technology along with it. Digital transformation is driven by cultural changes seen rarely in recorded history — replacement of scrolls by edge-sewn or “codex ” books, instant voice communications via the telephone,
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CMSWire Tweet Jam: Where You Should Be with Digital Transformation #DXChat
Organizations — across industries — are feeling the pressure to digitally transform.
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Don't Get Caught Behind With Your Digital Strategies
Digital transformation isn’t just another buzzword — it’s happening, it’s accelerating and if you fall behind in the race, you'll have a hard time catching up. No business should prioritize digital transformation because it’s trendy, it's a priority because it impacts the bottom line.
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Digital Experience (Really) Drives the Bottom Line
A lot of organizations pay lip service to soft values like customer experience, risk and collaboration. But very few projects get the green light entirely on these types of justifications. There are a couple of reasons why.
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Web Content Management Fuels Your Digital Transformation
The term "digital transformation" gets thrown around a lot these days — as in “we’re transforming our go-to-market strategy to digital" or “we’re a ‘digital-first’ company now.” “Transformation” suggests that the business wants to evolve in a major way.
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Create a Winning Game Plan for Digital Transformation
Digital transformation is about playing the long game, not the short game. The problem most companies face when starting on their digital transformation journey is that they don’t look far enough down the line when building out their strategy.
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How to Take Customers on a Better Digital Journey
Brand web pages with static content don’t cut it for today’s users. Customers are looking for a personalized digital experience — one that’s with them whenever, wherever and however they choose to interact with it.
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What's Standing Between Enterprises and Digital Transformation?
Digital transformations of one form or another have been taking place for a long time, but the scale at which they’re happening these days is much bigger and more pervasive. IDC's 2016 Futurescape report predicted "massive upshifts" in commitments to digital transformation initiatives.
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Are You a Participant or Spectator in the Experience Economy?
The experience economy is upon us. All the research points to the fact that people increasingly value the experience of a thing more than the thing itself. The adventure of hiking the Inca trail is worth more than buying a new car.
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You Can't Ignore the Unsexy Side of Digital Transformation
When I hear about Digital Transformation initiatives, I think back to when people considered moving paper processes online as “digital transformation.
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7 Steps of Digital Experience Maturity
Talking about the "maturity" of an emerging and evolving movement is a bit paradoxical, but when it comes to digital experience there are actions that organizations can take to create enterprise-wide digital maturity.
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Mastering the Digital Transformation Cha-Cha-Cha
Feeling overwhelmed by the pace of change, or frustrated by your organization’s inability to keep up with the competition as your customers continue to demand more digital capabilities from you? If so, you’re not alone. But despair not: this article provides a three-step path to a successful digital transformation.
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