Articles
New trends like direct to consumer selling are once again broadening the horizons of what we see as the customer journey.
Continue reading...
Technology has opened up new ways to get a product from the manufacturer to the consumer, but that doesn’t mean it's easy.
Continue reading...
How many companies take the time to find out what their product is worth to their audience?
Continue reading...
A data-driven culture ensures your team is running efficiently and that customers are being treated to the experience they deserve.
Continue reading...
Measuring a single experience isn’t the solution to measuring the customer experience, right?
Continue reading...
One thing we should all agreed on: not all silos are bad.
Continue reading...
While not exactly a technology skeptic, let's just say I approach any promises of big change with a big grain of salt.
Continue reading...
It's easy to claim success in the digital realm, but it takes more than providing a variety of digital tools.
Continue reading...
Relationships are complicated. But businesses tend to overcomplicate them and thus avoid building them altogether.
Continue reading...
Technology is definitely a big part of customer experience, but it's only one third of the equation.
Continue reading...
Customer experience has much less to do with technology and much more to do with the people using the technology and the people they're interacting with.
Continue reading...
The customer journey should begin with a well-rounded communication strategy.
Continue reading...
Customer experience starts with the first interaction a person has with a company.
Continue reading...