Articles
Tag: doug eldridge
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Customer Journeys Continue to Evolve: 3 Changes for the Year Ahead
New trends like direct to consumer selling are once again broadening the horizons of what we see as the customer journey.
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Meet the Middle Man in the Modern Ecommerce Supply Chain: Content
Technology has opened up new ways to get a product from the manufacturer to the consumer, but that doesn’t mean it's easy.
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How to Incorporate Pricing Into the Customer Experience
How many companies take the time to find out what their product is worth to their audience?
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3 Common Sense Tactics for Achieving a Data-Driven Culture
A data-driven culture ensures your team is running efficiently and that customers are being treated to the experience they deserve.
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The Customer Experience Reality You Should Pay Attention to – Because Customers Are
Measuring a single experience isn’t the solution to measuring the customer experience, right?
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Do We Really Need to Get Rid of Data Silos?
One thing we should all agreed on: not all silos are bad.
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As AI Reaches the Mainstream, Self-Driving Cars Remind Us We've Still Got a Ways to Go
While not exactly a technology skeptic, let's just say I approach any promises of big change with a big grain of salt.
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Setting the Foundation to Join the Digital Elite
It's easy to claim success in the digital realm, but it takes more than providing a variety of digital tools.
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Why the 'R' in CRM Is the Most Important Letter in Customer Experience
Relationships are complicated. But businesses tend to overcomplicate them and thus avoid building them altogether.
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Invest in the Human Side of the Customer Experience Equation
Technology is definitely a big part of customer experience, but it's only one third of the equation.
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Why Great Customer Experience Begins With Humans, Not Technology
Customer experience has much less to do with technology and much more to do with the people using the technology and the people they're interacting with.
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Great Customer Journeys Begin With the Right Tools
The customer journey should begin with a well-rounded communication strategy.
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Why a Great Company Story Begins With Technology
Customer experience starts with the first interaction a person has with a company.
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