Articles
Tag: #dxs17
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Customer Experience Best Practices: A Framework for Designing Outstanding CX
Creating a strong customer experience requires a customer-first focus, empathy for the customer, a holistic outlook and an agile approach to development.
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Customer Experience Lessons from DX Summit 2017
CHICAGO — Enterprise-level integrated customer experiences are now a reality. Several executives shared their insights and experiences on how they’ve tackled the challenges of digital experience implementation at the recent DX Summit, held in downtown Chicago at the Radisson Blu Aqua hotel.
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DX Practitioners on User Experience, Global Execution Challenges
CMSWire caught up with digital customer experience practitioners to find out what their recent challenges with technology and strategy are.
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CX Translations, GDPR Intimacy and Other Lessons from DX Summit 2017
Highlights and lessons learned from the SMG's DX Summit 2017, a conference that explores the digital and customer experiences.
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Stephen Mello: Ecommerce Success Relies on Solving Specific Customer Needs
Businesses competing under the shadow of Amazon can differentiate themselves by solving customer needs with speed and accuracy
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Technology, Strategy Tips for Your Digital Analytics Program
Phil Kemelor turns to The Big Lebowski for some inspiration on important digital analytics questions.
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Kirstin Benson: A Marketing Team's Secret Sauce Is an Editorial-First Brain
Getty Images' Kirstin Benson talks storytelling, social media strategy and more
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Arjé Cahn: Use Machine Learning to Humanize Digital Experiences
Hippo co-founder and current CTO of BloomReach Experience Arje Cahn discusses the changes in CMS over the years
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Arjen van den Akker: Machine Learning and AI to Play 'Pivotal Role' in Content Creation
SDL Product Marketing Director Arjen van den Akker talks future of content delivery and personalization
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How Do You Master Digital Customer Experience Leadership?
Six DX practitioners share their lessons for strong digital customer experience leadership.
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Cinny Little: Align Around Your Customer Experience Metrics, Then Take Action
Forrester Research senior analyst Cinny Little is perfectly positioned to keep up with the ever-increasing speed at which both technology and customer behavior change.
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Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.
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Aleksander Farstad: Strategy Is Just Talk if You're Not Able to Execute
Aleksander Farstad’s passion is building and growing companies, and to him, that means the people. “The most important success factor in any business is people,” Farstad said.
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Brad Dunn: Look at the Entire Customer Journey ‘From Couch to Couch’
Brad Dunn has been a storyteller for much of his career, whether working in advertising, digital marketing, improvisation, filmmaking, game design or stage directing. He’s used a combination of storytelling and technology to help forge connections with people of all ages and backgrounds.
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