Articles
Creating a strong customer experience requires a customer-first focus, empathy for the customer, a holistic outlook and an agile approach to development.
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CHICAGO — Enterprise-level integrated customer experiences are now a reality. Several executives shared their insights and experiences on how they’ve tackled the challenges of digital experience implementation at the recent DX Summit, held in downtown Chicago at the Radisson Blu Aqua hotel.
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CMSWire caught up with digital customer experience practitioners to find out what their recent challenges with technology and strategy are.
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Highlights and lessons learned from the SMG's DX Summit 2017, a conference that explores the digital and customer experiences.
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Businesses competing under the shadow of Amazon can differentiate themselves by solving customer needs with speed and accuracy
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Phil Kemelor turns to The Big Lebowski for some inspiration on important digital analytics questions.
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Getty Images' Kirstin Benson talks storytelling, social media strategy and more
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Hippo co-founder and current CTO of BloomReach Experience Arje Cahn discusses the changes in CMS over the years
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SDL Product Marketing Director Arjen van den Akker talks future of content delivery and personalization
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Six DX practitioners share their lessons for strong digital customer experience leadership.
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Forrester Research senior analyst Cinny Little is perfectly positioned to keep up with the ever-increasing speed at which both technology and customer behavior change.
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We live at a time when customers are increasingly powerful — and fickle.
As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.
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Aleksander Farstad’s passion is building and growing companies, and to him, that means the people.
“The most important success factor in any business is people,” Farstad said.
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Brad Dunn has been a storyteller for much of his career, whether working in advertising, digital marketing, improvisation, filmmaking, game design or stage directing. He’s used a combination of storytelling and technology to help forge connections with people of all ages and backgrounds.
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