Articles
Tag: #dxs17
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How Do You Master Digital Customer Experience Leadership?
By now, you know the imperative to master digital customer experience. Analysts and leaders in the space agree: customer experience is the key battleground. But if the commitment is purely a "marketing thing," or an "IT initiative," that's where organizations will most likely be left behind.
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Cinny Little: Align Around Your Customer Experience Metrics, Then Take Action
Forrester Research senior analyst Cinny Little is perfectly positioned to keep up with the ever-increasing speed at which both technology and customer behavior change.
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Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.
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Aleksander Farstad: Strategy Is Just Talk if You're Not Able to Execute
Aleksander Farstad’s passion is building and growing companies, and to him, that means the people. “The most important success factor in any business is people,” Farstad said.
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Brad Dunn: Look at the Entire Customer Journey ‘From Couch to Couch’
Brad Dunn has been a storyteller for much of his career, whether working in advertising, digital marketing, improvisation, filmmaking, game design or stage directing. He’s used a combination of storytelling and technology to help forge connections with people of all ages and backgrounds.
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How Do You Define DX Project Success?
Enterprises are investing heavily in the digital customer experiences they serve to consumers. Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion.
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Liraz Margalit: Read Digital Body Language to Deliver Brilliant Customer Experiences
Liraz Margalit works in “web psychology,” an emerging discipline which aims to shed more light on the mindset and intent of consumers by combining the practice of psychology with scientific research and emerging technologies.
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James Norwood: What Digital Experience Is Right for Your Product?
James Norwood has helped fan the flames of interest in cloud-based suites across several key segments of business software, the most recent being digital experience.
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Annette Franz: Without Happy Employees, Your 'CX Journey Is Already Marred'
Over the course of her career, Annette Franz has observed and helped contribute to significant shifts in thinking about customer experience. However, what has yet to change at many companies she encounters is a recognition of the important symbiotic link between employee and customer experience. Employee Experience First, Then Customer Experience As founder and CEO of
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Phil Kemelor: Analytics Should Be a Cross-Disciplinary Effort
For Phil Kemelor, being able to communicate the real value of digital analytics to business people is what helps build a solid foundation for successful projects. “It’s about getting people to feel that they can buy into what’s going on around them,” he said.
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Sheryl Kingstone: Commerce Success Depends on Contextual Relevance
For Sheryl Kingstone, improving customer experience (CX) and the rise of digital commerce have been central drivers for her career. Early on, Kingstone spent time implementing CX software as a marketer at companies including CompuServe, DataMirror and Praxis.
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Calling All Digital Experience Poets
On Aug. 18, the US observed Bad Poetry Day. Yes, there is a day devoted to the art of writing bad verse. To celebrate, DX Summit is hosting its second annual DX Poetry Contest. If you’ve been waiting for the opportunity to flex your creative muscles, now is the
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Tony Byrne: With DX Implementation, People Underestimate 3 Things
As a long-time advisor to enterprise technology customers, Tony Byrne is keenly aware of how often the wrong choice of software dooms a digital experience project before it’s even begun. For over 16 years, Byrne has led Real Story Group (RSG), an independent analyst firm which provides enterprises with research,
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Save the Date — CMSWire's DX Summit 2017
Chicago has inspired novelists, movie directors, politicians and innovators. It's also inspired the team at CMSWire — which is why we are returning once again to the Windy City this November to share the latest strategies, technologies, practices and case studies in digital customer experience at our third annual DX Summit (#DXS17).
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