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Tag: gimbal

  • Gimbal Beta Tests Mobile Location Data SSP

    San Diego-based Gimbal, a mobile engagement and location intelligence company, wants to help mobile app publishers better understand and visualize their audiences in the physical world and monetize their anonymized, opted-in data. The company just released a public beta of its new Proximity Data Platform (PDP).

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  • Beacons Hitch a Ride on Double-Decker Buses

    Beacons Hitch a Ride on Double-Decker Buses

    The next time a double-decker bus passes you by, it might just send you a coupon for the restaurant you’re about to enter or for the store across the street. No longer relegated to in-store placement, beacons are on the move — and could be coming your way soon.

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