Articles
Tag: it governance
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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Should Information Management Focus on the Customer or Risk?
Information management professionals gave our collective efforts a C grade last year. What can we do to improve that grade?
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Do We Still Need Intranet Teams?
In spite of all the progress on the technology side of things, widespread confusion remains around the role of intranet teams.
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What Happens if We Ban Audit Reports?
While eliminating audit reports may be a step too far, thinking about their value and better ways to deliver that value can stimulate changes.
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Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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You've Recorded Your Online Meeting: Now What?
Recording online meetings has become default behavior. Determine what to do with these recordings now before the lack of governance comes back to haunt you.
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Is Web3 a Buzzword? Or the Real Deal?
Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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How the FTC's Children's Data Collection Complaint Against WW Impacts Marketers
How does the FTC's decision against WW International for targeting children under 13 affect marketers? More ways than one, it turns out.
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Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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2022 Blockchain and Cryptocurrency Reality Check
Cryptocurrency uses blockchain technology to create e-money that circumvents traditional banking. But is it here to stay?
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Don't Look Back and Other Business Lessons From COVID-19
Dealing with remote work post-COVID isn't the right frame to approach the issue. What's really in play is how orgs will handle the demand for flexible work.
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What Your Digital Workplace Needs in 2022: A Little Imagination
The technology is available to let us create and maintain really great digital workplaces. So what do you want to do?
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How Will Web3 Improve the Customer Experience?
Web3 puts control of data back in the hands of users. But what does that mean for marketers, consumers and the future of the customer experience?
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