A couple of disruptive surveys regarding social media usage have been making their way around the Web over the last few weeks. Among the most surprising findings is the fact that small businesses are giving social media the cold shoulder. Can you say detrimental?  The Numbers Hiscox, an online insurance company, surveyed 304 US-based small business leaders and unearthed some interesting results: Only 12% of businesses described social media promotion as a "must" and nearly half (47%) of respondents aren’t using social media at all.

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