Articles
Tag: ian
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Is it Time We Declutter CMS?
Shouldn’t the strategy be to centralize and simplify all the acronyms in the content management space, rather than invent more niches?
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Salesforce CMS – The Trojan SharePoint of our Time?
Salesforce CMS could have the same effect that SharePoint had on intranets a decade ago. Wasn't the best product, but it was part of an existing infrastructure.
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A 6-Step B2B Influencer Marketing Program
B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
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Content Marketing Content Hubs, A Safe Space to Meet Your Audience
The truth is as soon as you publish content as a representative of a B2B company, your content is treated with the same kind of cynicism as your sales deck.
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Sitecore Acquires an 80-Person Services Company and the WCM World Loses Its Mind
Last week Sitecore announced it acquired partner Hedgehog, and the news caused a bit of a fuss.
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Sorry, There’s No Secret Shortcut for Measuring Customer Experience
Want to know what your customers think? Ask them.
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Smooth Customer Journeys With Intelligent Customer Experience
Reducing friction from customer journeys is one of the biggest things a business can do to keep customers happy.
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Does Marketing Really Need All the Shiny Bells and Whistles?
How can you deliver a great customer experience without necessarily having the access or inclination to use all the shiny AI bells and AR whistles?
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Choosing a DX Platform: Shrink-Wrapped Chicken Sandwich or Pastrami on Rye?
Anyone who tells you that buying a single digital experience platform can be a grab and go implementation is exaggerating at best.
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DX Procurement: Are You Buying Frankenstein's Monster or the Bionic Man?
To state the obvious, when we talk about digital experience (DX), we're talking about a lot of moving parts. DX covers a multitude of disciplines within an organization, as well as the people, processes and tools that support them.
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Happy 21st Birthday Web CMS
2017 is being proclaimed “the year of” for a number of digital marketing practices, but something I think worth celebrating here on CMSWire is that, by my reckoning, 2017 is the year the Web Content Management industry comes of age — and I wanted to kick off the celebrations.
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Is Agile Marketing a 'Thing' or Just Business as Usual?
The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream. So should already stressed out marketers add agile marketing to their long list of things that keep them
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How to ACE Content Marketing in 2017
Content marketing has matured from trend status to an established, must-do marketing discipline. But despite that maturity, we still see organizations running on a digital marketing hamster wheel, churning out "random acts of content.
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2016 Contributors of the Year: Ian Truscott
A developer, an analyst, a marketer, a senior leader for various vendors and agencies — Ian Truscott has worn all of these hats.
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