Articles
Tag: irina guseva
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11 Rules for Selecting the Right Content Management System (CMS)
Choosing a content management system for your business is a huge investment and risk. Here are tips to make sure you get it right.
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Does Your DAM Experience Excite?
As I sat in a dealership waiting for my car to be serviced, everywhere I looked I saw evidence of a DAM system in use. It was a long wait, so I had a lot of time to examine the assets, looking for inn
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Uber Happy: The Necessity of MarTech Convergence
The last time I fell in love with Uber (all over again) was when it launched its music service. I found out right after booking a ride, when the service offered to connect my Spotify account to my Ube
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2014 Action Item: Did We Get Back to Basics with Web CMS?
Only two days into 2014, the message was clear for Irina Guseva when it comes to Web Content Management Systems. Be simple. Get back to the basics, the now group product marketing manager at
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The Anatomy of a Failed DAM Project
Pitfalls Aplenty You’re embarking on a new and exciting DAM project. This fact alone is admirable. To be even more successful, make sure you have a detailed plan: where to start, where you want
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Improve DAM Creative Workflows First, CXM Will Follow
Who's Creating in DAM? Digital Asset Management is a type of technology that is closest to creative professional's hearts. Yet, DAM is about as unfriendly to those creatives as it can possibly get. Wh
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One Web CMS Is Never Enough
One Record of Truth I'll give a personal example. As any person who pays attention to personal branding and manages a digital presence across multiple locations, I need to manage numerous conten
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Why Marketing Automation is a Must
Imagine engaged and nurtured customers, who enjoy personalized, quality content that you deliver to them at the right place, at the right time, on the right device … customers who love your bra
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It's This Simple - and This Hard: Know Your Customer
If you know me, you know I'm a frequent flyer of one of the major airlines in the world. I’ve spent many years and many miles flying with it. The company should know a lot about me, right? At th
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Don't Lose Your Assets in the Siberia of DAMs
One of the most desired (and basic) postulates of a Digital Asset Management system is the ability to search and find assets. So even before you decide to buy and implement a new DAM system to take ad
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5 Minutes With Irina Guseva
Inside the content management universe, there are vendors who promote their technologies, customers trying to pick just the right one and analysts who try to bridge the gap. One of the most colorful a
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2014 Must-Do: Get Back to Basics with Web CMS
It's the New Year. Did you push some of your tasks from last month into January because it seemed like a year away at the time? Well, it's time to stop procrastinating: 2014 is here. To help you
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You Don't Need a Digital Asset Management System If ...
There are as many opinions on the topic of “Do We Still Need Digital Asset Management?” as there are grains of sand on my favorite beach in Costa Rica. While I agree with many that digital
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How to Get the Best of Both Worlds: Web CMS and Marketing Automation
Digital experiences, customer experiences, web experiences -- whatever you call it, it is important to understand what kinds of technologies go into play in order to orchestrate your CXM strategy prop
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