Articles
Tag: john zimmerer
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Why the Apache Unomi Open-Source Customer Data Platform Is Worth a Look
Developers should take note of the Apache Unomi open-source customer data platform, which recently passed a major milestone.
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Use Employee-Driven Design to Simplify the Digital Workplace
While much has been written about applying UX design principles to physical workspaces, few have dived into how software UX impacts EX.
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Improving Digital Literacy Is 'Simple'
How digital literacy and employee experience can affect digital workplace technology purchase decision-making.
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Signs of Progress With Digital Experience Stack Integration
We've long acknowledged the need for a well-integrated DX stack, but it's only recently we've started to see signs of how it can happen.
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Automating the Digital Workplace
Automation is the one technology that has the potential to radically transform the digital workplace.
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Mastering the Digital Transformation Cha-Cha-Cha
Feeling overwhelmed by the pace of change, or frustrated by your organization’s inability to keep up with the competition as your customers continue to demand more digital capabilities from you? If so, you’re not alone. But despair not: this article provides a three-step path to a successful digital transformation.
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From Here to Infinity: Personalizing Every Customer Journey
Companies have no shortage of data related to their current and prospective customers. But many still struggle to use that data for personalization that goes beyond “Dear |*firstname*|.
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A Look at How Your Software is Made
First there was waterfall. Then came agile. Agile begat lean. Now design thinking is having its moment in the sun. Software development has changed tremendously in the last 15 years.
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Digital Experience, WCM Practitioner Tools Largely Disappoint
People who work with digital experience (DX) and web content management (WCM) software “behind-the-firewall” tend to fall into two groups: technical users and non-technical users. Intentionally or unintentionally, DX and WCM software vendors have put up a virtual wall between technical and non-technical users.
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Content Connects Your Digital Experiences
In the Forrester Wave™: Digital Experience Platforms, Q4 2015, authors Mark Grannan, Ted Schadler and Stephen Powers pronounce that, “Today, the proliferation of customer touchpoints, applications and digital interactions demands a new technology architecture. We call this architecture a digital experience platform.
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Connecting Disparate Data Sources to Your Customer Experience
By now, you’ve no doubt heard that customer experience (CX) demands a high degree of personalization, and that achieving “deep personalization” in your CX requires data. What you haven’t heard — until now — is much detail on what data to use for personalization and how
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Overcoming Those DAM Customer Experience Obstacles
At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.” Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer
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Be a Customer Experience Champion
According to recent research, 75 percent of business executives say they want their companies to become customer experience (CX) leaders. That should come as no surprise, given the mounting evidence that CX drives revenue growth in most industries. But by definition, only a handful of companies can actually be
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