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Tag: june agile marketing

  • Popping 5 Popular Myths of Agile Marketing

    Popping 5 Popular Myths of Agile Marketing

    When I co-founded SCRUM50 as a born-agile marketing agency three years ago, we checked our traditional processes at the door. We are all Agile, all the time, and it has never been any other way. Agile marketing is not just another industry buzz word.

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  • How to Build an Agile Marketing Team Across Time Zones

    How to Build an Agile Marketing Team Across Time Zones

    Agile marketing is fast-paced in every sense of the word, designed to keep up with — and stay ahead of — the constant evolutions in digital engagement and customer needs that change minute-to-minute around the world. Agile marketing is focused around core teams that are always innovating, testing, analyzing and

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  • 4 Agile Principles for the Modern Marketer

    4 Agile Principles for the Modern Marketer

    Consider this for a moment: According to the Pew Research Center, just a decade ago only 11 percent of people used social media, and no one had even heard of the sharing economy. Today, we order everything online and it seems like almost everyone has a smartphone.

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  • Tap Your Customer Data to Improve Customer Satisfaction

    Tap Your Customer Data to Improve Customer Satisfaction

    Agile marketing strategies focus on making incremental progress through processes that require teams to execute faster and quickly adapt to change. But choosing where to focus and identifying areas where change is required depends on ready access to customer information, when it's needed.

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  • Agile Marketers Step Outside Their Bubbles to Find Inspiration

    Agile Marketers Step Outside Their Bubbles to Find Inspiration

    Like many tech startups, Integrate operates with a lean marketing team, where each of us wears multiple hats. Take my title as an example: “Thought Leadership and Marketing Tech Strategy.

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  • Step Up Your Agile Marketing Game

    Step Up Your Agile Marketing Game

    My time working at enterprise software firms has run the gamut from small, quick startups to large, matrixed organizations. And in that time, I have seen many types of development and collaboration methods from waterfall to prototype to agile.

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