Articles
What key performance indicators (KPIs) matter in today's digital world?
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What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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Websites are changing so rapidly that our ability to make sense of how they work may be faltering.
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Winston Churchill famously said, "To improve is to change; to be perfect is to change often."
If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, purchases and form completions, split-testing is not only valuable, it's crucial.
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Digital customer experience is the new differentiator among similar brands and products. The quality of your mobile and online interactions can determine whether a visitor abandons your site for a competitor, switches to a mobile site or app, or gives up altogether. Research shows this is very costly for businesses
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