Articles
Tag: key performance indicator
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6 Key Performance Indicator (KPI) Strategies Not Directly Tied to Revenue
What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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Rethinking Customer Experience: What Are We Measuring and Why?
Websites are changing so rapidly that our ability to make sense of how they work may be faltering.
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Split Testing at Scale: Avoiding the Phantom Lift
Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, purcha
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Roadblocks to Epic Customer Experiences: Organizational Silos, Conflicting KPIs
Digital customer experience is the new differentiator among similar brands and products. The quality of your mobile and online interactions can determine whether a visitor abandons your site for a com
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