Articles
Tag: leadership
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Are US Companies Ready for California’s New IoT Security Law?
While many organizations have spent time preparing for CCPA, they appear to be less aware of the IoT regulations. Here is what to expect, come January 1st.
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An Interview With Kiwi's Director of Customer Experience
Eliska Dockalova discussed with CMSWire what's top of mind in her role as director of customer experience at Kiwi.com
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CMOs Share AI Implementation Successes and Challenges
CMOs said their marketing team’s AI implementations will almost triple over the next three years. Marketing departments needs to be ready.
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What Skills Do Customer Experience Managers Need?
An effective CX program depends in no small part on having the right manager in place to lead the way.
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4 Tips to Make Meetings More Efficient
Are team meetings the bane of your workday? Here's how to make meetings more efficient in the workplace, and in remote workforce environments.
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5 Ways to Prove Marketing's Worth to the Board of Directors
Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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From South Africa to the Netherlands: A Firsthand Take on Startup Ecosystem Disparities
What makes one startup thrive when another one stalls? A lot of factors come into play, but from this author's vantage point, location plays an outsized role.
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Are Your Organization's Martech Investments Working?
CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in?
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Striking a Balance Between Martech Investments and Upskilling
Martech investments are increasing, but should CMOs focus a little more on upskilling their employees before they bolster their martech stacks?
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How a Unified IT Service Management Strategy Improves Employee Retention
Companies either unwilling or unable to meet employee expectations risk losing their top performers, which could have long-lasting results.
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3 CMOs Discuss Proving Worth and the Road Ahead for Marketing Leaders
We caught up with three CMOs to discuss the importance of their roles, what they do and the future of the role.
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Want to Thrive as a Female Exec? Learn to Forgive
I’ve become convinced that the No. 1 skill any woman needs to climb the ranks and succeed is deceptively simple: learn to forgive. Here's why.
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Building Your Martech Stack: Best-of-Breed vs. Suite
When it comes to martech, is best-of-breed the way to go, or should you opt for a one-stop-shop suite solution? CMOs share their insights.
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4 Lessons in Leadership From My Time in the Fishing Industry
Trust is earned, not dictated. It takes time. Without it, people will jump ship at the soonest opportunity.
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