Articles
Tag: len williams
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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Would You Willingly Delete Your Email Marketing List?
Back in June, UK-based pub chain Wetherspoon’s announced it was going to delete its entire email marketing list. Subscribers would no longer receive emails promoting the restaurant’s beers, booze and burgers. The move came in the wake of several major fines handed out by Britain’s Information Commissioner’s Office (ICO) to
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Data Transparency Sounds Good in Theory, But in Practice?
The pressure on companies to be more transparent with their customers about the data they collect is ratcheting up. On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will go into effect, introducing radical changes to how businesses around the world collect and manage data on EU
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You Have Questions. Does Your Data Have the Answers?
Marketers are constantly being exhorted to use data and analytics to identify exactly what their audiences like, what they buy, what their motivations are and what they might spend money on in the future.
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Marketers: Dust Off Those Personas and Use Them
When was the last time you saw your company’s personas, let alone used them in a marketing campaign? Would you even know where to find them if you looked? All too often, personas are created as part of a box-ticking exercise that, once completed, end up stored as a PDF
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Is Virtual Reality the Next Frontier for E-Commerce?
You’re standing in the middle of your favorite clothing store, looking around at the shelves of jeans, shirts and accessories. You walk to a rack of T-Shirts and flick through to one that catches your eye — the store has it in your size.
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B2B Customer Experience Doesn't Have to Lag B2C
How was your experience the last time you bought a product or service for your business? Could you find all of the information you needed on the vendor’s website, or did it leave you confused? Did you have clear communications with the vendor’s sales and support people — both over
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Will Virtual Reality Help in the Digital Workplace?
When Mark Zuckerberg announced Facebook’s acquisition of Oculus Rift back in 2014, he described some potential future uses for the tool: “After games, we're going to make Oculus a platform for many other experiences.
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A 6-Hour Work Day? Yes, Please
Imagine you only had to arrive to work at 10 am and you left at 4 pm. What difference would that make to your life? Imagine the commute to and from work — empty roads, space in the train carriage.
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The Wild West of IoT Legislation
It’s 2020 and you get home from work one evening to discover an angry group of neighbors crowded at your apartment door. Inside, your landlady and a team of firemen are attempting to clear up a flood that’s spread throughout the kitchen, bathroom and living room.
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What Data Doesn't Tell You About Your Customers
Chances are you’ve received some form of targeted marketing today. An ad popped up on a site based on the cookies in your browsing history. You received an email suggesting other products you may like based on previous purchases with an online store.
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Old MacDonald Had Big Data (and Other Real World Examples)
Big data held the title of "The Next Big Thing" for quite a while. Tech publications and mainstream media alike showered attention on it and we were all promised that if only we could treat the data we gathered, we would find solutions to practically every problem imaginable.
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Reining in Your DX Strategy
You’ve read the stats on the ROI of customer experience. You, like the majority of businesses, are aware that the digital experience (DX) you’re offering customers just isn’t enough. You know you need a new approach. So, what should you do? Maybe you go all guns blazing.
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Don't Retire That Catalog Just Yet
Traditional marketing channels are dying. Newspaper circulation is on a downward spiral. Radio audiences have flatlined. And television commercials are commonly viewed as the time to get up and get a snack. All the well-worn weapons in a marketer’s arsenal — from print ads to direct mail
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