Articles
Tag: lytics
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James McDermott: 'Digital Marketing Is at a Crossroads'
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
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Lytics Introduces Personalization to Its Customer Data Platform
Lytics launched its Customer Data Management (CDP) platform in 2014 to help enterprise customers automate personalized marketing. Until now, Lytics relied on integrations with other marketing technology vendors to execute those targeted marketing campaigns. Today the Portland, Ore.-based provider launched its own website personalization campaign tool.
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On Our Radar: Lytics
We continue our On Our Radar series today with a look into customer data management platform Lytics. We've also covered in this series WiSilica, Localytics, Cotap and Affectiva. Year founded: 2012 Founders: CEO James McDermott and CTO Aaron Raddon. McDermott and Raddon met while working in
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