Articles
Tag: lytics
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Lytics Adds a Reverse ETL Extension to Its Newly Rebranded CDP
Lytics launched a new extract, transform, load (ETL) extension for it's CDP and along with the updates comes a new name for it's flagship CDP.
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Traject Acquires Loomly, Walmart Debuts Demand-Side Platform and More CX News
Digging into the CX and digital marketing software news of the week, including Traject's acquisition of Loomly and Walmart's debut of a demand-side platform.
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Gartner Finds CMOs Expect Better Times Ahead, Acquia Partners With Kibo & More News
This week's marketing and CX news roundup includes CDP updates from Lytics and Tealium, Gartner's CMO Spend Survey highlights and other DX news highlights.
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LinkedIn Debuts Conversation Ads, HubSpot Integrates With Jira, More News
HubSpot offers a new integration with Jira, LinkedIn debuts Conversation Ads and more news from the customer experience world.
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James McDermott: 'Digital Marketing Is at a Crossroads'
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
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Lytics Introduces Personalization to Its Customer Data Platform
Lytics launched its Customer Data Management (CDP) platform in 2014 to help enterprise customers automate personalized marketing. Until now, Lytics relied on integrations with other marketing technology vendors to execute those targeted marketing campaigns. Today the Portland, Ore.-based provider launched its own website personalization campaign tool.
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On Our Radar: Lytics
We continue our On Our Radar series today with a look into customer data management platform Lytics. We've also covered in this series WiSilica, Localytics, Cotap and Affectiva. Year founded: 2012 Founders: CEO James McDermott and CTO Aaron Raddon. McDermott and Raddon met while working in
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