Articles
Tag: mark smith
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Why Your Customer Experience Needs To Be Proactive
Far too often, customer experiences lag behind modern customer expectations.
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Kitewheel's Mark Smith: Customer Journey Orchestration Is Just Warming Up
When B2C brands were asked in which way they would differentiate themselves from competitors, 47 percent chose customer experience. That’s according to an Econsultancy report that also found 21 percent of both B2C and B2B brands were excited about the prospect of improving their customer experience — a percentage only
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CMOs: Claim Ownership of the Customer Experience
Customer experience directly affects both the top and bottom lines of business. CMOs know this and now compete to deliver the most compelling, contextually relevant experiences.
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