Articles
Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment.
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Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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The budget CMOs started 2020 with will not be the budget they end the year with.
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With the economy effectively shut down in many parts of the world, some companies are questioning the allocation of their marketing budgets.
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