Articles
Tag: marketing budget
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How Quality Scores Improve Your Digital Ad Campaign Strategy
Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment.
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How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend
Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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Making Your 2021 Marketing Plan? These Data Points Can Help
The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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Less Is More: Dealing With 2020's Marketing Budget Challenges
The budget CMOs started 2020 with will not be the budget they end the year with.
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How to Get the Most Bang for Your Marketing Budget Buck
With the economy effectively shut down in many parts of the world, some companies are questioning the allocation of their marketing budgets.
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