Articles
Tag: mazen ghalayini
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Forget Digital Transformation – Just Become Digital
Think of the difference between digital transformation and being digital like the difference between a diet and a life of active and sustained wellness.
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Align Your Customer Experience With a Higher Purpose
Industries have been evolving in a value- or purpose-based direction for some time, what’s changing is the sense of urgency.
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Converge Customer Experience and Digital to Thrive in 2021
The digital innovations that have been critical to survival over the past few months are here to stay, and are likely to continue evolving at a rapid clip.
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The Heart of What Customers Need Now: Human Connection and Experiences
As CX professionals, we need to make employee experience, customer segmentation and improving efficiency through the lens of CX our top priorities.
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Want to Differentiate Your Customer Experience? Create Value for All Stakeholders
A look at the most critical method of creating CX results that establish short-term credibility and set the stage for long-term ROI: value creation.
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The 3 Golden Rules of Customer Experience
Laying a customer experience foundation boils down to: human-centered design, data-driven insights and value creation.
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Bring Your Customer Data Together to Enable Customer Success
To let technology reach its full potential and deliver value to customers, companies need to first make the shift to a customer-centric mindset.
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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How to Convince Your CFO to Invest in Customer Experience
There’s a yawning gap between knowing the importance of delivering a great customer experience and the ability to actually deliver it.
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