Articles
Tag: mike hughes
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DX Digest: Mike Hughes on the Customer's Perception
We say it often enough now that it’s becoming a throw-away line: Every interaction a customer has with a supplier or provider is communicating with the brand. Perhaps we’re throwing it away too soon.
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DX Digest: Mike Hughes on Customer Journey Mapping #DXS15
The idea that the interactions a company makes with its customer should follow a preferred path is not particularly new. The big shift revolves around what the preferences mean. A “journey” is no longer a preferred method for closing a sale.
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