Articles
Tag: millennials
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8 Tips For Marketing to Millennials
In the wake of the Cambridge Analytica data harvesting outrage, marketers should use tried and tested means of reaching this coveted demographic.
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What the Pepsi Ad Tells Us About Millennials
The plot for the Kendall Jenner ad was the standard industry fare that has been peddled for 50 or more years. What was surprising was the reaction to it. Pepsi makes a product that, when drunk in sufficient quantities, makes you more likely to become obese and diabetic.
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Millennials Have Raised the Bar for Customer Experience - and Everyone Is Benefiting
The digital revolution has led to rapid change no one could have foreseen. Many of these changes are playing out in the customer service arena where consumer expectations seem quite different than those of generations past.
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How to Get Excellence from Millennial Employees
Managing millennial employees ? Looking for ways to motivate them to go “above and beyond?” This is the dream with any employee: Managers want to see their employees evolve to the point where they demonstrate a sense of initiative and ownership.
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You Win Millennials: Now You Have Our Attention
It's funny how one really shocking event can minimize your simple frustration over another. Case in point: My attitude about Everything You Always Wanted to Know About Millennials (but didn't care enough to ask.) As I've said before: "Millennials aren't much different from you and me when we were the same age. They want
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Move Over Millennials, Marketers Set Sights on Gen Z
What’s been hyped, discussed and debated more in the last few years than marketing to millennials? I get it — with 80 million of them in the U.S. alone and them poised to take over the workforce as well as dominate spending, they are a force to be reckoned with.
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That Millennial Thing: How to Train & Develop a New Generation of Leaders
Are great leaders made or born? It's a question we've long debated on CMSWire — here and here and even here. And while there are valid arguments both ways, one thing is clear: Everyone, including the most natural born leaders, can benefit from training and development.
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Want to Change Lives? Go Into Information Science
I’m going to start by making a bold claim to my peers — the millennials — in the workforce: If you want to change lives, don’t open a cupcake store or a cross-fit gym. Go into information management. Let me explain why.
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I’m a 'Millennial' - and I’m So Over It
One of the lessons of growing up is coming to terms with the fact that you’re not unique. To anyone in denial, the Internet and the data that it aggregates makes this reality difficult to avoid.
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OMG Marketers: Enough Already with Millennials
Could everyone please shut up about millennials? They're not exotic creatures from the lost continent of Atlantis, for the love of money mobile wallets. They're just young adults. In spite of ongoing efforts to lionize them, they're not much different from you and mewhen we were the same age
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The Millennial Generation is Defining the Web Experience
The millennial generation is rebalancing the relationship between the individual and the organization. The Millennials, also known as Generation Y or the Digital Natives, like to play by their own rules writes Lauren Martin for Elite Daily in September 2014. They are skeptical, particularly about authority and the system.
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Marketing to Millennials: You're Doing it Wrong
Millennials have it rough. Not only have they come of age in the worst economy since the Great Depression, but log on to any news site and you’re likely to find them assailed by older generations as selfie-taking, text-a-holic, unemployable idlers. But perceptions of millennials are beginning to shift.
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Millennials are - Really! - Growing Up: Is Your Marketing Ready?
Everyone has to grow up eventually, even members of the generation pejoratively known for living in their parents’ basements.
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Working in Pajamas: The Downside of Telecommuting
Working from home is the best job ever ...
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