Articles
Tag: millennials
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How the Impact of Gen Z Will Improve the Workplace for the Rest of Us
Employers who want to attract top talent have to raise their games and Gen Z is setting these new terms.
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Tips to Put Your Best SMB Brand Forward for Recruitment
SMBs can compete with big brands even though they don't have the budgets and resources to launch multichannel recruiting campaigns.
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Deliver What Millennial Customers Really Want: Convenience
Millennials are looking for convenience, and rigid product and service verticals are failing to provide them with that.
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8 Tips For Marketing to Millennials
In the wake of the Cambridge Analytica data harvesting outrage, marketers should use tried and tested means of reaching this coveted demographic.
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What the Pepsi Ad Tells Us About Millennials
The plot for the Kendall Jenner ad was the standard industry fare that has been peddled for 50 or more years. What was surprising was the reaction to it. Pepsi makes a product that, when drunk in suff
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Millennials Have Raised the Bar for Customer Experience - and Everyone Is Benefiting
The digital revolution has led to rapid change no one could have foreseen. Many of these changes are playing out in the customer service arena where consumer expectations seem quite different than tho
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How to Get Excellence from Millennial Employees
Managing millennial employees? Looking for ways to motivate them to go “above and beyond?” This is the dream with any employee: Managers want to see their employees evolve to the point whe
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You Win Millennials: Now You Have Our Attention
It's funny how one really shocking event can minimize your simple frustration over another. Case in point: My attitude about Everything You Always Wanted to Know About Millennials (but did
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Move Over Millennials, Marketers Set Sights on Gen Z
What’s been hyped, discussed and debated more in the last few years than marketing to millennials? I get it — with 80 million of them in the U.S. alone and them poised to take over t
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That Millennial Thing: How to Train & Develop a New Generation of Leaders
Are great leaders made or born? It's a question we've long debated on CMSWire — here and here and even here. And while there are valid arguments both ways, one thing is clear: Everyone, includin
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Want to Change Lives? Go Into Information Science
I’m going to start by making a bold claim to my peers — the millennials — in the workforce: If you want to change lives, don’t open a cupcake store or a cross-fit gym. Go
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I’m a 'Millennial' - and I’m So Over It
One of the lessons of growing up is coming to terms with the fact that you’re not unique. To anyone in denial, the Internet and the data that it aggregates makes this reality difficult to avoid.
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OMG Marketers: Enough Already with Millennials
Could everyone please shut up about millennials? They're not exotic creatures from the lost continent of Atlantis, for the love of money mobile wallets. They're just young adults. In spite of ongoing
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The Millennial Generation is Defining the Web Experience
The millennial generation is rebalancing the relationship between the individual and the organization. The Millennials, also known as Generation Y or the Digital Natives, like to play by their ow
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