Articles
Tag: ml
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Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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Human-Machine Collaboration in 2021: The Machines Are Ready. Is Your Business?
Human-machine collaboration is where we are today, and it isn't about technology. This is about a mind shift in how businesses approach how we work.
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Where Is the ROI in Artificial Intelligence Deployments?
Businesses are turning to AI for a competitive edge. However, AI is expensive, requires considerable investment and ROI is not guaranteed.
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Why AutoML Is Emerging as a Key Digital Workplace Technology
As AI is gaining traction in the enterprise so too is AutoML, or automated machine learning. Here's is how it's adding value to the process.
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Marketers: Choose the Right Performance Metrics in Machine Learning Models
Understanding how overfit and underfit work in data modeling can help marketers work better with technical teams when selecting data for ML models.
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Balancing the Opportunities and Risks of Machine Learning
Machine learning-based systems bring the potential for business growth, but also carry some challenges and risks. Being aware of the latter is the first step.
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A 5-Step Approach to Implementing Machine Learning
Use the VDOCR model to build your ML implementation plan: Vision, Data, Organizational alignment, Change management and Revalidation.
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Facts vs. Fiction: Artificial Intelligence in Digital Marketing
Imagine if your digital marketing tools had the capacity to predict the future. What would you do with that crystal ball?
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Getting Started With Designing Effective Conversational AI
Designed well, conversational AI delivers seamless customer experiences. Designed poorly, conversational AI can result in frustrated customers.
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Machine Learning Simplified: Building an Understanding
Most organizations are still at the point where machine learning as a technology remains in the realm of research and exploration.
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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What Do Machine Learning Engineers Do Anyway?
Last year machine learning engineer was the most sought-after role in tech, according to a recent survey. So what does a ML engineer do?
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What Will Happen to Workplace Managers as AI Gains Traction?
While it is generally accepted that AI will replace some menial jobs, it is less certain what its impact on the role of workplace managers will be. Here's why.
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AI-Generated Metadata Isn't Working: Here's How DAM Vendors Might Fix It
The current artificial intelligence image recognition tools used in DAM systems are comparable to a pair of eyes disconnected from the brain.
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