Articles
Most developers have one thing in mind when they build a mobile app: Getting users to download it.
But ironically, that mindset is why the majority of apps fail.
Make New Customers, Keep the Old Ones
Acquiring new users is only one half of the growth equation.
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Mobile apps are everywhere and people can’t stop using them.
Recent data shows that 90 percent of a consumer’s time spent on mobile is spent in apps. So, even if you haven’t been involved in marketing mobile apps yet, you probably will soon.
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