Articles
Tag: multichannel campaign management
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Gartner Names 7 Multichannel Campaign Management Leaders
SAP and Marketo surged into the leaderboard and joined returnees Adobe, Salesforce, IBM, Oracle and SAS in Gartner's new report on multichannel campaign management software vendors. Stamford, Conn.-based Gartner released its yearly Magic Quadrant for Multichannel Campaign Management this week. SAP was a challenger last year. Marketo shared the
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Gartner Names Multichannel Campaign Management Leaders
Gartner made only one change to its leaderboard for multichannel campaign management software vendors in its latest industry report. The Stamford, Conn.-based research firm booted Teradata from the leaders spot, demoting it to a "niche player" alongside 10 other vendors. Five other companies — IBM, SAS, Oracle,
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Who Earned an Invite to Gartner's Digital Marketing Leaders Party?
Gartner defines a good digital marketing stack or "hub," as it calls it, as a platform with strong partner ecosystems, convergence of marketing and advertising technology, outstanding integration capabilities, and the ability to analyze first- and third-party data.
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Who Leads in Multichannel Campaign Management?
Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management. The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe --
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Gartner Rates These 5 Companies Tops in Campaign Management
The four providers selected as the best in Gartner's Magic Quadrant for Multichannel Campaign Management last year made a return appearance and welcomed a new leader in the 2014 report.
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Gartner MQ Campaign Management: New Entrants Fail to Shift Market Leaders
In the first part of an examination of Gartner’s Magic Quadrant for Multi-channel Campaign Management (MCCM) for 2013, we saw that the market is characterized by a re-architecting of platforms by established vendors and the addition of new functionality by the newer ones.
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