Articles

Tag: neil michel

Sidestep Common CDP Traps With the Right Focus and Priorities

Neil Michel | May 21, 2020

Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.

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B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?

Neil Michel | Jan 30, 2020

B2B sellers have hit an inflection point where further investment in DX fails to improve results unless balanced with human-to-human experiences.

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Say Hello to Your Brand's Net Decliner Score

Neil Michel | Mar 19, 2018

The GDPR could make brands think about a new metric -- the net decliner score -- and force marketers to put an end to adolescent behavior on the internet.

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Tag: neil michel

Sidestep Common CDP Traps With the Right Focus and Priorities

B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?

Say Hello to Your Brand's Net Decliner Score