Articles
Tag: neil michel
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Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
B2B sellers have hit an inflection point where further investment in DX fails to improve results unless balanced with human-to-human experiences.
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Say Hello to Your Brand's Net Decliner Score
The GDPR could make brands think about a new metric -- the net decliner score -- and force marketers to put an end to adolescent behavior on the internet.
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