Articles
Tag: omnichannel marketing
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5 Reasons Your Organization Needs an Omnichannel Strategy in 2018
With mobile devices and internet connectivity in more places than ever before, people are connecting with brands wherever they are. Organizations that don't offer an omnichannel experience need to get on board or risk being surpassed by the competition.
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Take Your Message to Your Customers, Wherever They May Be
In this era of hyper-connectivity, attention spans are down and the number of apps people regularly use is up. While this means that audiences are more fractured across channels, it also means that br
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Why Omnichannel Marketing Helps You Build a Better Brand
Second of a two-part series. Today most of our customers and potential customers connect to the digital world with two or more devices that use multiple touchpoints, from websites to mobile applicatio
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Advertising Evolves to Recognize People, Not Devices
Each day, customers have countless opportunities to engage with brands and brands have countless opportunities to engage with customers. Sixty percent of US adults use multiple devices every day, crea
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Your Customers Flow From Online to Offline, So Should Your Marketing
Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall. Whether it’s a reluctance to place customers over channels, or a refus
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The Transformational Power of an Omnichannel POV
If your marketing organization hasn’t mastered data analytics, you’re not alone. Very few have. It’s not for lack of desire — marketers everywhere are eager to start maki
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Discussion Point: Who Has the Best Digital Marketing Hub?
Ask someone to define a digital marketing hub and you're likely to get a broad range of answers. Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and
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Discussion Point: Should Digital Marketers Rethink Print?
In the midst of the current digital marketing age continues a debate that seems as old as Gutenberg’s press: Is print dead?While those who agree with this statement cite the benefits of digital,
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Keeping Up with Customers in a Cross Channel World
Times have changed. Today, the browser is just one of many places where customer behaviors and interactions can be captured. As the universe of channels, touch points, and devices expands, so has the
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Omnichannel Marketers Trapped in a Multichannel World
The parallels between the game and omnichannel marketing and attribution go even deeper. Let me explain.Following the Channels Like the soccer field with its 11 players on each side, it’s n
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