Articles
Tag: omnichannel marketing
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5 Reasons Your Organization Needs an Omnichannel Strategy in 2018
With mobile devices and internet connectivity in more places than ever before, people are connecting with brands wherever they are. Organizations that don't offer an omnichannel experience need to get on board or risk being surpassed by the competition.
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Take Your Message to Your Customers, Wherever They May Be
In this era of hyper-connectivity, attention spans are down and the number of apps people regularly use is up. While this means that audiences are more fractured across channels, it also means that brands have more opportunities than ever to meet audiences exactly where they are.
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Why Omnichannel Marketing Helps You Build a Better Brand
Second of a two-part series. Today most of our customers and potential customers connect to the digital world with two or more devices that use multiple touchpoints, from websites to mobile applications. But users don't see these various options as disparate parts.
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Advertising Evolves to Recognize People, Not Devices
Each day, customers have countless opportunities to engage with brands and brands have countless opportunities to engage with customers. Sixty percent of US adults use multiple devices every day, creating a highly connected, yet disparate audience.
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Your Customers Flow From Online to Offline, So Should Your Marketing
Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall.
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The Transformational Power of an Omnichannel POV
If your marketing organization hasn’t mastered data analytics, you’re not alone. Very few have. It’s not for lack of desire — marketers everywhere are eager to start making data-driven decisions that let them reach customers and drive business impact with ever more efficiency and effectiveness.
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Discussion Point: Who Has the Best Digital Marketing Hub?
Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.
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Discussion Point: Should Digital Marketers Rethink Print?
In the midst of the current digital marketing age continues a debate that seems as old as Gutenberg’s press: Is print dead? While those who agree with this statement cite the benefits of digital, such as lower distribution costs, longer reach and convenience, among others, the pro-print camp seems to
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Keeping Up with Customers in a Cross Channel World
Times have changed. Today, the browser is just one of many places where customer behaviors and interactions can be captured. As the universe of channels, touch points, and devices expands, so has the browser’s importance begun to shrink.
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Omnichannel Marketers Trapped in a Multichannel World
The parallels between the game and omnichannel marketing and attribution go even deeper. Let me explain. Following the Channels Like the soccer field with its 11 players on each side, it’s not surprising to see marketers employ upwards of 11 channels to drive a single campaign.
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