Articles
Tag: omnichannel marketing
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Improve Conversion Rate Optimization With a CRO Checklist
Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.
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4 Reasons Why the Call Center Should Be Omnichannel
This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.
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Can Your Website Still Be the Backbone of Your Digital Experience?
The CMO Survey reported that most brands chose optimizing their websites for a digital marketing activity over the past year. Why?
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What Is a Content Experience Platform?
Aragon Research has debuted a new research software category, and we pursue what's behind it.
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Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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Best-of-Breed Digital Experience Platforms: Case Studies From Jahia, Liferay & Magnolia
Part 2 in our our series that looks into how practitioners are getting the most from their Digital Experience Platforms (DXPs).
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Improve the Human Element of Your CX for More Emotional Connections
A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement.
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A Look at What's Driving Enterprise Demand in the Headless CMS Market
We spoke to CMS vendors to explore the critical differentiating factors driving enterprise and customer demand for headless CMS platforms.
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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5 Things To Consider When Selecting a Video Content Management System
Is your video strategy chaotic? A video content management system can help. Join us as we explore the capabilities, features and selection process for a VCM.
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Why Now Is the Time to Experiment With Your Customer Experience
How brands are crafting exceptional customer experiences and improving the customer journey through all of their channels.
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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