Articles
Tag: omnichannel marketing
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How Can Marketers Adapt to Digital Commerce Acceleration?
Digital commerce mergers and acquisitions activity grew at an all-time high last year. How should marketers be handling the digital commerce boom?
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Medallia to Acquire Journey Orchestration Provider Thunderhead
Thunderhead has been acquired by Medallia in a big move for the customer experience management industry.
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CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
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CMSWire's Top 10 Call Center Articles of 2021
We present CMSWire's 10 most popular call center articles from 2021.
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Financial Services Customer Experience: 3 Success and 3 Failures
Financial services companies are spending significant amounts of their budgets on CX but despite the financial commitment, the actual results are only so-so.
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Do You Need Customer Journey Orchestration?
Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
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It’s Not an Ad, It’s an Individualized Human Experience
What does “a real relationship with the consumer” feel like in the digital world, especially when consumer privacy is a growing concern?
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When Will Marketers Master Personalization?
Customer behavior continues to be significantly impacted by the pandemic, and it will likely never return to pre-pandemic norms.
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Call Center Technology Trends for 2022
Advances in call center hardware and software technology have enabled support teams to cut down many common call center issues.
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4 Customer Experience Lessons to Help SMBs Win in 2022
Across the board, SMB owners say they’re more hopeful, positive, optimistic and excited about the coming year.
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Make Mobile Marketing Count in Your 2022 Customer Experience Strategy
Mobile marketing is on the move. Here’s how to lock it into your customer experience strategy.
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6 Marketing Lessons Learned Over the Last 18 Months
Over the last year-and-a-half, marketers have rapidly adopted new workflows, picked up and honed new skills, and braved time-crunches like never before.
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Combating 'Commerce Anarchy' With Better Data Management
Businesses struggle to deliver a unified customer experience across touchpoints, but better product data management can help deliver better user experiences.
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Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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