Articles
Tag: omnichannel14
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Fragmentation Is Holding Marketing Back
Trying to compete at 300 mph on flat tires is not only impossible but dangerous. Trying to deliver omnichannel consumer experiences on top of a highly fragmented foundation is not just difficult, but impossible as well.
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Advance From Multichannel to Omnichannel Strategy
ComScore recently reported that 67 percent of consumers start shopping on one device, but complete the purchase elsewhere. In another survey conducted by TapAd and Forrester, more than 70 percent of consumers reported using three or more devices during their purchase journey.
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Reimagine Retail Inventory to Remove Customer Hurdles
Nowhere has the explosion of omnichannel been felt more deeply than retail inventory. Monitoring, moving and replenishing stock was relatively simple when the only end point was the physical store network.
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What it Takes to Provide a Seamless Customer Experience
At the heart of creating a unified conversation across all digital channels are three core technology areas: web content management, e-commerce and mobile platforms.
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Dealing with the Reality and Myths of Omnichannel
If you sell stuff in your and your partners’ stores and via e-commerce, you have probably heard today’s buzzword -- “omnichannel” -- meaning that your customers should be able to use any part of your commerce chain as if it were a single entity: find and buy anywhere, pick up
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CMSWire Tweet Jam: The Omnichannel Challenge #CXMChat
Customers have as many paths to interact with your brand as you have fingers on your hands.
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Retailers Face Challenges, But With Effort Comes Rewards
Challenges The operating model for most retailers is not configured for omnichannel. Organizational boundaries exist that structurally constrain the ability to operate seamlessly across these channels. The "e-commerce team" is often a separate entity from the mainline "store ops" crew.
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Understand Your Customers with A/B Testing
Now imagine doing any of these things on a smartphone. Chances are it would take several false starts and -- if you were dedicated to the goal -- a lot of struggle before the job was done. It has little if anything to do with the screen size.
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Information Architecture: The Engine that Drives Retail
Top retailers have wisely chosen to focus more effort on delivering a superior omnichannel shopping experience. This means enabling consistent data about the product and about the customer across multiple systems and processes, which is no simple task. Legacy retailers may use hundreds of systems to run their operations.
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Marketing Faces a Publishing Problem
Know the Who, What and How My company recently started working with a very smart client. They are known worldwide for insightful reports, perspectives and both the breadth and depth of their research.
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3 Barriers to Delivering Omnichannel Experiences
The product descriptions weren’t very helpful. What is a “practice casting plug”? Turns out, this was a great feature! Instead of a hook, the rod had a rubber fish to practice casting safely. What a missed opportunity for the retailers who didn’t share this information.
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Are You Up for the Omnichannel Challenge?
It’s no secret that we are living in an age of omnichannel engagement. Customers today, empowered by a plethora of digital devices, can choose when, where and how they want to interact with brands.
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5 Reasons Your Business Needs a Digital Platform
The need for consistent experiences across these digital mediums leads to opportunities and challenges in delivering a consistent, seamless and compelling user experience across channels. Digital transformation is about identifying the opportunities that these digital mediums offer for sales or service delivery in a well-orchestrated manner.
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Customers Don't Care About Your Processes
Clearly the need to deliver true omnichannel experiences is something that retailers and their marketing teams are taking very, very seriously.
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