Articles
Tag: opt out
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Lessons in Transparency from the Great Opt-In Race of 2018
Analyzing the last-chance emails leading up to the GDPR deadline through a lens of transparency.
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Digital Ad Alliance Boss: We Can Police Ourselves
The biggest challenge in mobile marketing may not be what the technology can do, but how the benefits of data-driven ads affect the privacy of the consumers they target. Much has been said about the "creepy" factor of compiling information about your kids, location, financing and health.
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Yahoo's Genome Leverages Big Data for Advertisers
Despite CEO chaos, Yahoo is taking advantage of its interclick purchase to leverage big data for advertisers. Yahoo's Genome advertising solution should be available in July 2012. What Is Genome? Behind the revolving door of CEOs at Yahoo, the company is somehow still alive and kicking.
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A Week in Google: It's a Showdown with Facebook
Who will ultimately win more hearts, minds, and -- most importantly -- wallets? After a sensational fourth quarter it looks like Google has nothing to fear from obvious competitors (Microsoft, Yahoo), but what about Facebook? After all, the king of social networks did surpass the Internet giant as the most-visited
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Google, Microsoft, Mozilla Vie for Next Gen Web Privacy Standard
In an attempt to comply with the recent wishes of the Federal Trade Commission, the World Wide Web's biggest browsers are each working on solutions aimed at helping users avoid behavioral targeting.
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Browser Wars: Mozilla & Google Offer Up Opt-out Features
The latest action on the browser wars battlefield is a dual of opt-out skills. Yesterday, both Mozilla and Google announced the inclusion of tools in their respective browsers that make it easier for users to withdraw from behavioral tracking.
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