Articles
Tag: paid search
-
Google AdWords Changes Will Affect Paid Search, CX Strategy
Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page (SERP).
Continue reading...
-
How Advances in Paid Search Advance CX
Everyone loves a birthday — and the digital world is starting to see a few exceptional milestones as it advances into 2016. Google celebrated the 15th anniversary of AdWords this year. (You can take a look an infographic mapping the history of AdWords at the end of this article.
Continue reading...
-
How Paid Search Call Extensions Can Enhance DX
It can be hard to predict how a product or service will evolve. Everyone expected mobile phones, for example, to evolve and advance. But these days, many people treat their smartphones like glorified cameras — as evidenced by the popularity of selfies.
Continue reading...
-
Maximizing Your Enhanced Marketing Campaigns
For years paid search has been part of the digital marketing solutions for businesses. But the role of paid search has been changing, thanks in part to enhanced campaigns — a paid search bid setting that permits bid customization to optimize a budget.
Continue reading...
-
Belated Holiday Gifts for E-Marketers: Data Reports
By now, big retailers have dumped the last of their holiday decorations and e-marketers have already started making plans to boost revenue the next time around.
Continue reading...
-
Bing/Yahoo Tramples Google in Paid Search
Google is losing ground in the paid search market to the Yahoo/Bing partnership, according to new report by IgnitionOne (IO) a cloud-based digital marketing technology provider. The IO Q4 2014 Digital Marketing Report calls the growth in Yahoo/Bing share “historic.” It jumped to 26.3 percent of U.S.
Continue reading...
-
For Famous Brands Like eBay, Study Suggests Paid Search Ads Have Limited Value
Do paid search ads work? A new academic study finds that, while “new and infrequent” users are influenced by such ads for a large and well-known brand, existing loyal followers of that brand are not. The result: negative returns, on average, from the money spent. The study, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” was
Continue reading...
-
Optify Study Reveals Primary Sources of Traffic for B2B Websites
The last time we spoke with Optify’s CMO Doug Wheeler we learned about the impact of Google’s SSL enhancement on SEO data. To investigate its impact, Optify conducted a study to see the effect that these keywords were having on organic search results.
Continue reading...
-
Research: How Paid Search Did in 2012 Retail Season
Adobe has announced some interesting paid search research on the 2012 retail season. And there are some key takeaways here for digital marketers. Paid Search Trends in 2012 Digital marketers have a number of tools at their disposal, one of the big ones is paid search.
Continue reading...
-
Google Instant, and What it Means for SEO
Yesterday the Internets welcomed Google Instant, a new search feature with streaming Web results that appear as you type your query. Reactions have been mixed, especially from within the SEO pool.
Continue reading...