• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Close-up image of a small ornamental tree growing from a stack of gold coins, with multiple gold money bags hanging from its branches like fruit. Additional gold coins surround the base of the tree, symbolizing investment growth, wealth creation, financial returns and long-term value generation. The background is softly blurred in warm gold and cream tones.
What Saves Money on Every Interaction but Costs You the Customer?
Read now
Editorial
Hand holding a small black umbrella over a white piggy bank on a wooden surface, symbolizing financial protection, budget preservation, risk management and safeguarding investments during uncertain economic conditions.
How CMOs Can Defend Marketing Budgets in the AI Era
Read now
Editorial
AI-generated conceptual illustration showing large stone letters "CX" being smashed by a wrecking ball. Surrounding the shattered letters are broken symbols commonly associated with customer experience programs, including an NPS gauge, charts, targets, scorecards and business metrics. Debris flies through the air as the scene symbolizes a challenge to conventional CX thinking, measurement practices and leadership assumptions.
We're Getting CX All Wrong. Even the Name Doesn't Fit.
Read now
Two plush teddy bears sit side by side on a forest path covered with autumn leaves, embracing each other while facing away from the camera. Warm fall colors, soft lighting and a blurred woodland background create a cozy, affectionate scene that conveys comfort, companionship and emotional connection.
The Best CX Teams Don’t Just Practice Empathy. They Build Organizations With Soul.
Close-up photograph of a worker wearing protective gloves carefully placing a concrete paver onto a prepared sand base. The image emphasizes the foundation layer beneath the paving stones, illustrating the importance of proper groundwork and structural support before installation.
Why Agentic AI Fails Without an AI-Ready Data Foundation
Sprinklr President and CEO Rory Read stands on a darkened stage, gesturing with both hands open toward an audience whose silhouettes are visible in the foreground, as a large projection screen behind him displays the "Accelerate SKO FY27" branding in bold white and multicolor text.
Sprinklr Acquires ViralMoment to Close the Video Listening Gap
Spirit Airlines Airbus A320 aircraft descending for arrival at Harry Reid International Airport in Las Vegas on Nov. 23, 2024, flying beneath dark storm clouds with landing gear extended. The bright yellow aircraft contrasts sharply against the turbulent gray sky, visually reinforcing themes of operational pressure and instability associated with the airline’s customer experience challenges.
Why Spirit Airlines Lost Customer Trust Long Before It Collapsed
College graduate in cap and gown standing on a city street holding a cardboard sign reading “NOW WHAT?” with a frustrated, uncertain expression.
AI Has a Public Relations Emergency — and It's Getting Worse
Capacity logo as the company's X profile background.
Capacity Adds Natural-Language Analytics to CX Platform
Latest CoverageCMSWire TVWebinarsResearchIMPACT AwardsPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Personal Analytics"

Editorial
Article
Digital Workplace
What Business Can Learn from Pro Cycling
Editorial
Article
Digital Workplace
Enterprise Personal Analytics: The Solution to Lagging Productivity?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Is CX Really the Revenue Driver We've Touted for a Decade? Google Marketing Live 2026: Gemini Takes the Wheel Across Ads, Commerce and MeasurementWhat It Actually Takes to Build Gen AI Into Your Enterprise Marketing StackWhat Did 1 Billion Google AI Mode Users Search for Over Past Year?AI Has a Public Relations Emergency — and It's Getting WorseKustomer Architect Aims to Replace CX Deflection Metrics With Business Outcomes
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising