Articles

Tag: phone calls

  • Google AdWords Adds Phone Numbers to Mobile Search Ads

    Google AdWords Adds Phone Numbers to Mobile Search Ads

    Marketers using Google AdWords should brace for more phone calls. Starting Monday, Google will automatically add businesses' phone numbers to mobile search ads. Google will use the phone numbers businesses already have for mobile landing pages.

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  • Invoca Gets $30M to Enhance Customer Call Data

    Invoca Gets $30M to Enhance Customer Call Data

    A fair number of people still use smartphones for the purpose for which they were intended; that is, to make phone calls. And that reality is not lost on either businesses that want more complete portraits of their customers or vendors with technologies to help them gain that insight.

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  • Call Tracking Company Wants to Help Your Business Connect

    Talk of phones being obsolete in the business world "doesn't make any sense." Irv Shapiro, CEO/CTO of Chicago-based DialogTech, believes this. And it's why his company releases technology designed to help marketers make the most sense of phone traffic.

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