Articles

Tag: pim series

How Do You Tell One Digital Cheese From Another?

Nate Holmes | Sep 25, 2020

Your brand inevitably competes against goods with similar characteristics and value propositions online. Structured data shows how to stand out from the crowd.

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How Ecommerce Changed Marketing’s Drills vs. Hole Debate

Nate Holmes | Jul 23, 2020

When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.

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Product Information Management Is Painful Without a Single Source of Truth

Nate Holmes | May 27, 2020

Many B2B technology marketers dub their platform a “single source of truth.” It’s a bit grandiose, isn’t it?

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We Need to Get Our PIM Houses in Order

Nate Holmes | Apr 2, 2020

As midsize businesses grow online sales, they discover the limitations of managing tens of thousands of SKUs on spreadsheets.

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Tag: pim series

How Do You Tell One Digital Cheese From Another?

How Ecommerce Changed Marketing’s Drills vs. Hole Debate

Product Information Management Is Painful Without a Single Source of Truth

We Need to Get Our PIM Houses in Order