Articles
Tag: predictive analytics 16
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What You Don't Know About Your Customers That Data Modeling Can Tell You
Big data: it's highly valued, but little understood. In fact, more than half of executives today downplay the importance of data analysis because they just don’t get it.
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Feed Predictive Analytics a United Data Diet
Predictive analytics is currently one small piece of the MarTech ecosystem. Brands juggle more than a dozen MarTech solutions and app SDKs to try and capture some return on investment (ROI). This limits the use of predictive analytics as a result, due to lack of data and follow-through.
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CMSWire Tweet Jam: Where Are We With Predictive Analytics? #CXMchat
From tarot card readings to fortune tellers, Nostradamus to the Farmer's Almanac, people have tried to predict the future. Predictive analytics aims to make forecasting a regular business practice. Businesses large and small collect data in an effort to understand and serve their customers.
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Get Ready for Predictive Content Analytics
Using advanced customer analytics — and especially predictive analytics — to improve the ROI of a digital environment is a promised land that many businesses strive for but few have reached successfully.
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3 Guiding Principles for Predictive Analytics Success
The retail industry has become intensely competitive, dotted with name brand incumbents, disruptive e-commerce challengers, boutique establishments and everything in between. Naturally, this hyper-competitive environment empowers customers to demand more choices and options than ever before, ultimately leading to downward pressure on retailer margins.
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Retain Your App Users With Predictive Analytics
Mobile apps are everywhere and people can’t stop using them. Recent data shows that 90 percent of a consumer’s time spent on mobile is spent in apps. So, even if you haven’t been involved in marketing mobile apps yet, you probably will soon.
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Leveraging the Power of Predictive Analytics to Control Churn
The subscription economy has forced a huge shift in the way companies approach their customers. The game is no longer a race to acquire new customers, but rather to hone in on retention and upsells. A Pacific Crest 2014 Private Software-as-a-Service (SaaS) survey found that it costs $0.
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Predictive Analytics Makes Marketing Dollars Work Harder
Predictive analytics can make every marketer more impactful and every marketing dollar go further. It's just one benefit of the digital age. The non-digital age was filled with opinions, perceptions and a lot of hope. Marketing has always been about right messaging and reaching its intended audience.
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Predictive Analytics: A Reality Check for B2B Marketers
You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.
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What Customer-Centric Predictive Analytics Looks Like
Who wouldn't want a crystal ball, that knew customer's intentions before they knew themselves? The idea of using predictive analytics to understand and influence customer behavior has tantalized retail and hospitality industries. It's not a new idea.
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