Articles
Tag: procurement
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When a Workplace Meets a Technology Vendor, Who Writes the Script?
Who determine how the relationship develops when a workplace undergoes a major technology implementation or upgrade?
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Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process
Don't be charmed by a marketing technology vendor's RFP pitch. Before making a commitment, evaluate vendors the way you'd evaluate a prospective spouse.
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Procurement Tips to Get the CMS You Deserve
Selecting the right technology is a daunting prospect. No one likes going through the procurement process, so people are understandably looking for any advice to help them make their decision. Deane Barker's book "Web Content Management " includes a chapter on acquiring a CMS.
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DX Procurement: Are You Buying Frankenstein's Monster or the Bionic Man?
To state the obvious, when we talk about digital experience (DX), we're talking about a lot of moving parts. DX covers a multitude of disciplines within an organization, as well as the people, processes and tools that support them.
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Secrets of a Smooth Digital Experience Implementation
When your company first agreed that it needed to develop a digital experience strategy, enthusiasm was high and everyone was looking forward to implementing it. So you went out into the marketplace to see what your organization’s options were.
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Buying DX Technology Is Easy. Finding a Solution Is Hard
All too often companies jump into the vendor selection and procurement process before they’ve identified the business and customer experience challenges the technology is intended to solve.
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Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World
Succeeding at digital business today — from commerce to government to high tech — requires harnessing an ecosystem of technology and capabilities. And that ecosystem is growing every day. Think cloud-based services, martech and adtech software, customer journey orchestration, machine learning, conversational UIs, APIs and more.
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'The Right Way to Select Technology': A Resource for Years to Come
The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.
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Governance Propels the Digital Workplace Forward
Martyn Perks recently wrote about how governance gets in the way of the digital workplace. He makes a good argument for changing the default environment, but his solution is an overcorrection. It's the equivalent of burning down the forest because a few trees fell across the road.
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The Key DAM Ingredient? The Vendor's Product Team
Before you visit a top-notch restaurant, you probably research the chef.
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2016 Contributors of the Year: Anita Brearton
Marketers who are struggling with unwieldy technology stacks, who fear their companies lag the competition in the deployment and management of software, who worry they aren't making the most of the tools at hand, know this — you are not alone.
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Keeping Up with MarTech is Hard, But You Don't Have to Do It Alone
Two comments come up repeatedly when I try to explain the complexity of the marketing technology landscape to prospective investors: The first: “While I take your point that companies are using more tools than ever, once they have them in place isn’t it really just a maintenance issue? I’m not
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Building Your MarTech Stack: Selection Strategies for Success
The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that. Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.
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G-Cloud CloudStore Launches With 1,700+ Services for UK Government
The G-Cloud framework is a procurement initiative projected to save the UK government £ 120 million by 2014. Developed in only four weeks, the CloudStore offers more than 1,700 cloud-based products and services from more than 250 vendors. The G-Cloud Programme site explains, "Government is committed to the adoption of
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