Articles
Tag: programmatic
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A Decade of Programmatic Video: Where We've Been, What's Next
The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges.
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Let's Make Boosting Ad Quality an Industry-Wide Goal
Bad ads serve no useful purpose for legitimate publishers, advertisers, website visitors or AdTech companies. On the contrary, the proliferation of bad ads threatens the growth of programmatic marketplaces.
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Marketers Want Better Measurement, Attribution Models
Technology is starting to line up with the promise and vision marketers have had for many years, but it still remains more aspirational than actual, according to a survey released today by AdRoll. AdRoll, a San Francisco-based retargeting and prospecting platform, partnered with Qualtrics, a third-party research firm,
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Programmatic's 3rd Wave: Will Publishers & Brands Get it 'Just Right'?
Programmatic. So much promise. Such a dubious reputation. Is it killing the industry it was supposed to revitalize? Or simply a great partial solution in need of further refinement? Love it or hate it, programmatic isn’t going anywhere. In fact, the latest estimates from Zenith’s Programmatic Marketing Forecasts project a
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Adobe to Acquire TubeMogul for $540M
Adobe plans to acquire TubeMogul for $540 million — a move that will bring an established video advertising platform to the Adobe Marketing Cloud. San Jose, Calif.-based Adobe already enables video content creation through its Premiere Pro CC in its Adobe Creative Cloud and Primetime solutions.
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How Marketers Can Improve Their Programmatic Ad Output
There has been a surge in programmatic buying among online marketers in the past two years. A recent review by the Association of National Advertisers (ANA) and Forrester, found 79 percent of buyers surveyed bought programmatically in the past year, more than doubling the results of a similar survey in
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China's iPinYou Enters US Market in Partnership with Twitter-Owned MoPub
iPinYou, one of China's largest programmatic ad buying platform, is tackling the US market with a local base and a partnership with MoPub.
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What's Programmatic Sampling - And Why Should You Care?
When I started working in sample, I soon realized that the sample world never sleeps.
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5 Ways to Improve Programmatic Ad Transparency
The New York City-based Interactive Advertising Bureau (IAB) recently launched a programmatic transparency calculator aimed at providing “advertisers and publishers with a granular, partner-specific evaluation of their … costs as a percentage of their effective CPM.” It’s thought provoking. It’s asking all the right questions.
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Email Is Essential for Programmatic Strategy
The multitude of communication methods introduced by smartphones and tablets have revolutionized how we view digital media. Email is no exception. The dynamics of email communication has evolved into a marketing option that can best match responses from consumers on-the-go.
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Looking Back: Marketers Build Content Strategies
This was the year digital marketers embraced content that informs, educates and empathizes with their prospects and customers, an industry analyst told CMSWire. “On the good side in 2015, marketers got the memo on content marketing,” said Jake Sorofman, a Gartner research vice president who specializes in digital marketing.
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9 Ways Mobile Advertisers Get Swindled
A study by Applift and Forensiq uncovered some frightening trends.
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Tell Me About ... Programmatic [Video]
Ali Plonchak works at Crossmedia, a New York City-based media agency. Plonchak is a group director and responsible for agency development. CMSWire caught up with her near the company's Los Angeles office for a quick tutorial on the process of buying and selling advertising through automation — a concept known more commonly as programmatic. She shares her thoughts in an easily consumable 2-minute video snack in the inaugural edition of a CMSWire feature called Tell Me About. Buying and Selling Digital Media Programmatic
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If You Put a Man in Front of a Red Background, Will Your Ad Sell More?
Your intuition isn't as smart as you think. Neither, apparently, is Albert Einstein, a new study from Rocket Fuel suggests. Einstein believed in intuitions and inspirations. "I sometimes feel that I am right. I do not know that I am," he told a reporter for “The Saturday Evening Post”
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