Articles
Tag: psychology
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This Is Your Brain 'On Sale'
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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Don't Be a Thought Leader
You don’t want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with thought.
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Think Positive: Digital Experiences and Why They Matter
Experience is more than just what we see, it’s what we feel.
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What Are Behavioral Biometrics and How Do They Fit Into Marketing?
Behavioral biometrics are being tapped as a fraud prevention application, though some companies are realizing they provide a good use case for marketing.
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What Does Evolutionary Psychology Have to Do With the Digital World?
In spite of millions of years of evolution, we still respond to certain stimuli — whether online or off — in the same way our cave dwelling ancestors did.
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Multitasking? You're Killing Yourself for Nothing
Midway between juxtaposed thoughts about a report I was struggling to complete and a phone call I just missed, I decided to check my email, look at LinkedIn and scan my Facebook feed – all while taking a brisk morning stroll in beautiful Beaufort, S.C.
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2015: Time to Redefine Business Relationships?
Would you do business with a liar? On the face of it, this seems like a ridiculous question.
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The Psychology of Personalization
Meeting the Psychological Need Personalized service is already ubiquitous. We don’t think of it as a separate capability, we just expect it. No major consumer retail site can be viable any longer without providing for the delivery of personalized suggestions.
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How Marketers Get Inside Your Head
Much of the marketing technology vendor landscape out there includes platforms tracking customer behavior habits. When they make purchases. How. Where. A software provider out of Cambridge, Mass., believes it has the answer a question those vendor platforms can't: Why? Why do customers make purchases? What's their motivation ? What
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Another Look at Leadership: Nature, Nurture or Destiny?
We seem to have struck a nerve with two articles last week on leadership psychology. Both stories debated the age old question of whether leaders are born or made. But if you ask me, this question is not only a false dichotomy but a highly dangerous one.
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So You Really Think Leaders Are Made Not Born?
Ask a group of people if leadership flows from nature or nurture -- and you'll get a lot of answers. Just last week, we published a story that asked the question Are Great Leaders Made or Born? Author Tom Lowery suggested it's a bit of both, "with an emphasis on
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Are Great Leaders Made or Born?
Ask experts what the most asked question about leadership is, and they’ll usually answer "are they made or born?" There are dozens of books, decade’s worth of debates and many well-documented studies on the subject of leadership. Nevertheless, the debate rages on.
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The Psychology of Personalization: Needs, Wants and Influence
Recently, we told you that half of digital marketers believe the ability to personalize web content is fundamental to their online strategy. This Econsultancy report highlighted four steps to perfect personalization: seek consent, gain control, earn trust and deliver incentives to the targeted audience.
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Relevvant Redefines Brand Engagement with Psychographic Targeting
It’s no secret that driving brand engagement is a priority for marketers. How you do it, however, is widely debated.
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