Articles
A profile of independent consultant Liraz Margalit, one of CMSWire's contributors of 2021.
Continue reading...
Apple branded its products in such a way that ownership of its products would connote desirable character traits. Tesla is taking a page from Apple's book.
Continue reading...
Very negative or positive feelings about customer experience will never be related to material factors. To reach a “wow,” CX has to relate to the human factor.
Continue reading...
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
Continue reading...
You don’t want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with thought.
Continue reading...
Experience is more than just what we see, it’s what we feel.
Continue reading...
Behavioral biometrics are being tapped as a fraud prevention application, though some companies are realizing they provide a good use case for marketing.
Continue reading...
In spite of millions of years of evolution, we still respond to certain stimuli — whether online or off — in the same way our cave dwelling ancestors did.
Continue reading...
Midway between juxtaposed thoughts about a report I was struggling to complete and a phone call I just missed, I decided to check my email, look at LinkedIn and scan my Facebook feed – all while taking a brisk morning stroll in beautiful Beaufort, S.C.
Continue reading...
Would you do business with a liar? On the face of it, this seems like a ridiculous question.
Continue reading...
Meeting the Psychological Need Personalized service is already ubiquitous. We don’t think of it as a separate capability, we just expect it. No major consumer retail site can be viable any longer without providing for the delivery of personalized suggestions.
Continue reading...
Much of the marketing technology vendor landscape out there includes platforms tracking customer behavior habits. When they make purchases. How. Where.
A software provider out of Cambridge, Mass., believes it has the answer a question those vendor platforms can't: Why?
Why do customers make purchases? What's their motivation ? What
Continue reading...
We seem to have struck a nerve with two articles last week on leadership psychology. Both stories debated the age old question of whether leaders are born or made. But if you ask me, this question is not only a false dichotomy but a highly dangerous one.
Continue reading...
Ask a group of people if leadership flows from nature or nurture -- and you'll get a lot of answers. Just last week, we published a story that asked the question Are Great Leaders Made or Born? Author Tom Lowery suggested it's a bit of both, "with an emphasis on
Continue reading...
Displaying 1-14 of 17