Articles
Tag: publishers
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Will the Real Premium Publishers Please Stand Up?
If you have ever asked for an advertising budget from a digital media planner, you’ve most likely been told, “We only work with premium publishers.” Working for an ad network early on, I remember carefully choosing publishers for media campaigns that would satisfy a brand’s appetite for premium.
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Captivate Readers With Smart Email Programs
No matter what statistic you believe — 4.7 hours, just under 3 hours, all day and night — consumers are spending more time on their phones. And as the time spent increases, so too does the demand for good content. So it should come as no surprise that
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Content Marketing, Now for Brands and Publishers [Infographic]
You may have noticed a recent content marketing trend -- publishers are marketing more like brands and brands are taking a cue from publishers.
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Dash Analytics From Parse.ly Helps Web Pubs Get Smart
Analytics provider Parse.ly announced its flagship product Dash, moving the technology from beta status to general availability, in a supported content publishing system. The company calls Dash a predictive content optimization platform that targets publishers with a purpose-built system offering deep web content analysis "...
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Issuu Offers Online Publishers Access to Targeted Advertising
Issuu, the magazine, catalog and newspaper digital publishing platform has launched Issuu Adpages, a tool that gives publishers the power to leverage their networks by allowing users to quickly distribute original print materials as digital media presentations. Start a Campaign. Create an Ad. Track.
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A People-Polling Platform Shares the Love, Rediscovers Content
Wish you could actively rate and share opinions about people in the news? SendLove.to aims to do just that (and much more) with its new people-polling platform that launched today. For the People, By the People...
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Manage Workflow in InfoPrint's Automated Document Factory #info360
Expect to hear a lot about workflows this week. Info360 will be chockful of business solutions and initiatives designed to streamline and improve the processes that manage the way we work, communicate and make money within the enterprise.
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Print Publishers Restrict Access to Digital Books
As we wrap up Read an E-book Week, e-books continue to make headlines. As it turns out, while technology has made it possible to read many books from one device, publishers and other traditional venues of book distribution have yet to catch up.
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New Digg Beta Allows Publishers to Submit Content Automatically
The overwhelming popularity of social media platforms like Facebook, Twitter and Foursquare have overshadowed user-rated news aggregators and social bookmarking sites liked Reddit and Digg. As a result it has forced them back to the drawing board in an effort to revitalize and inspire users.
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AOP 2010 Digital Publishing Awards, Guardian Dominates
Recently, the Association of Online Publishers (AOP), an organization based in the UK that represents digital publishing companies that create original, branded, quality content, announced the recipients of its Digital Publishing Awards for 2010. Digital Publishing Recognized The AOP (not to be confused with the Online Publishing Association (OPA), a
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Survey: Seeking Book Publishing Professionals
Are you a high or mid-level book publishing professional? Got something to say about eBooks and digital publishing? If so, CMSWire encourages you to participate in a “blueprint” survey from the Gilbane Group. The survey is one of the research mechanisms for their upcoming study A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing and seeks to
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Web Publishing Roll-up: Yahoo and Forbes Buy Content Farms
This week in web publishing includes a few mergers and acquisitions, content farming and a fashion magazine designed for the iPad. The Magic of Macy's on the iPad Macy’s has proven to be an early adopter when it comes to the iPad. The company is using the Apple tablet
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Google Outlines Its AdSense Revenue Model
From the Pick Your Battles Department, Google has recently revealed its revenue-sharing practices for its two core AdSense advertising products: AdSense for Content and AdSense for Search. Motivation is Everything However, it’s not the actual numbers that are causing all the commotion.
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Web Publishing Roll-up: Online Publishers Leverage Social Media Networks, Win Pulitzers
This week in web publishing, online publishers get tools for leveraging social media, while the Pulitzer Prize awards online news organizations. RAMP Lets Publishers Leverage Social Media RAMP, a content optimization platform for major online media publishers has released a Social Publishing Framework (RAMP SPF) that helps major publishers manage
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