Articles
Tag: retail marketing
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Weighing the Promises and Pitfalls of Chatbots
Retailers are turning to chatbots to help create emotional engagement between their brands and their consumers. As computer programs that allow virtual conversations with users, chatbots are amazingly versatile.
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Online Retailers Need to Balance New, Old Customers to Thrive
Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive. Tel Aviv-based Optimove, a customer retention automation platform, arrived at these findings after it examined data from millions of its online customers and more than 180 brands. The company released its research today.
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Now We Tell You: Your Holiday Marketing Was All Wrong
A new blog post at Optimove, a provider of cloud-based marketing functionality, has come to a deflating conclusion about all the efforts retailers make to attract new customers during the holiday season, which is this: those efforts are completely misdirected. Tel Aviv-based Optimove found that new customers acquired during the
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Gigwalk, IRI Align for Better Retail Analytics
A workforce management provider is joining with a retail marketing solutions provider to provide clients with a real time, comprehensive view into retail operations, company officials said. San Francisco-based Gigwalk is aligning with Information Resources Inc. (IRi), a Chicago provider of solutions and services for consumer, retail, media and over-the-counter
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Adobe Campaign Enhances Marketing Integration
The integration trail for Adobe Campaign continued this week as the San Jose, Calif-based software giant announced new capabilities for the technology it acquired a year and a half ago.
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