Articles
Tag: retailers
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Turn to Real-Time, Personalized Mobile Offers to Win Customers
Smaller screens are now more important than larger ones. According to a recent study from Demandware, smartphones edged out computers for e-commerce sales during the first quarter this year.
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Customer Experience Management for Retailers: From Disbelief to Action
Among retailers, customer experience is one of the most elusive terms you can imagine (second only to omnichannel, perhaps). Discussions abound in professional circles, but only few share a decent practical understanding of customer experience management. Still, poor customer experience is estimated to cost US retail brands up to 25 percent of their potential revenue,
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Google, EU on Collision Course Over So-Called Right to Forget
A Google advisory panel has concluded that people have the right to be forgotten — or, more accurately, a right not to be mentioned in search anymore. But it contends that right should only apply in the European Union, not across Google's wider global search.
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5 Reasons Google Beat Apple to Become the Top Brand
You just can't block the buzz about Google. In the past few weeks, the company surpassed Apple as the world's most valuable brand, according to Millward Brown Optimor's 2014 BrandZ ranking. It was a big blow for Apple, which had held the top spot for the previous three years.
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Google Wants to Tap Your Brain
While the quest for the ultimate in marketing automation technology continues, I'm still struggling to get my email spam filter to work properly. But Ray Kurzweil, Google's director of engineering, says that more intelligent systems are coming faster than we think.
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European High Court Spanks Google
Europe’s highest court just gave ordinary people the right to challenge Google over “irrelevant” or outdated search results. The court ruled today that individuals could ask Google to remove such search results associated with someone's name.
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Maybe Customers Should Choose: Privacy or Free Content
With all the amazing content available for free on the web, why are customers surprised or upset that companies track your online behavior ? Are they seriously "creeped out" that their web searches today drive some of the ads they'll see for the next few weeks? Why? Does anyone think
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Privacy is Overrated: Ask Your Customers and They Will Tell
Guess what? New research from IBM shows customers are willing to share their personal information, especially if they get something in return. Excuse us while we yawn ...
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