Articles
Tag: rob mccarthy
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The ROI of Digital Channel Shift
Today's businesses face the challenge of ensuring customers can access their services and products through whatever means they choose. Channel shift moves customer transactions to the most effective and efficient channel of engagement, creating satisfying customer experiences while delivering savings and increasing revenue.
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Great Mobile Sites Take More Than Just Writing
As we all know, mobile and smartphone internet traffic is growing, but is still a minority of all web use, about 15-25 percent depending on the industry and has doubled in the last 12 months.
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Planning Your Channel Content Marketing
Content marketing is the promotion of content with a view of bringing your audience to your website, branded microsite or social media landing page and converting them to perform an action. This is also known as inbound marketing.
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Delivering a Successful Customer Strategy for Digital Media
A successful customer strategy will lead to increased sales by offering customers what they want in the way they want it.
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Channel Shift: Opportunities for Mobile Business
Channel shift is a term ascribed to the business driver of moving transactions to the most effective and efficient channel of engagement, often the web. By serving customers in the medium that is convenient for them, businesses can create satisfying customer experiences while delivering savings for the enterprise.
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Search and Find - A User-Centric Approach to Customer Satisfaction
For several years, usability guru Jakob Nielson has had “bad Search” as his number one “Top 10 mistakes in web design.” The reasons for this are obvious.
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The Importance of Social Media ROI
If you are looking to increase your digital activity and customer experience, the most important thing you can do is measure engagement to understand your Return on Investment (ROI), which will help justify next year's budget. A Shift in Strategy Over two-thirds (68%) of UK companies plan to boost their digital marketing spending this
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Customer Experience Management: The Key to Web Strategy in 2012
In the age of social and mobile customers, all paths lead back to your website. I recently took part in CMSWire’s tweet jam about the current trends in Customer Experience Management or CXM as the industry have now labelled it.
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Harnessing the Power of the Social Media Buying Cycle
As marketer's understanding of the way that social media affects the traditional buying processes has grown, new ways of working to engage consumers have emerged. Businesses have struggled to understand how to maximize engagement via social media, which is inherently personal and traditionally works on an individual level.
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How to Launch, Promote & Optimize Your New Website
Launching a new website is one part of a process of continually refining and improving your digital offering. Website Review Prior to commissioning or building a new website, you should always conduct a website review of your existing site and develop a full scope.
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CXM: Defining Your Website Structure and User Journeys
Creating a website structure and defining successful user journeys is an ongoing activity. It is a continually developing process as new technology changes and customer habits, expectations and norms evolve.
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How To: Conducting a Website Content Audit
To ensure that your website is working at top efficiency, and has content that engages visitors and converts them into paying customers, you’ll often need to conduct a website review. Learn the first step in this process, the website content audit.
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Define Mobile Website User Journeys to Help Build Customer Relationships
The growth of web-enabled mobile devices is well reported, and clearly there are significant opportunities for revenue growth and customer engagement using the mobile channel. Businesses who understand mobile website user journeys are able to gain an advantage to capitalize on these opportunities.
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