Articles
Tag: robert rose
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‘Killing Marketing’: Reinventing Marketing as a Profit Center
How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first thoughts that come to mind, you’re not alone.
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Is Customer Centricity Actual or Aspirational?
In the last 10 years, we’ve metamorphosed into a smartphone-obsessed, social-media-loving, digital-dependent society. Software vendors and marketers alike have tried to keep up — to digitally transform like their customers and, moreover, embrace more customer driven strategies. But they’re not there yet — according to analysts including Brian Solis.
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Capturing the Web CMS Zeitgeist (Part 2)
Nothing stays the same in web content management (WCM) except change. It's one of the things I love about the space.
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13 Content Marketing Tools That Can Improve Your Content Marketing Processes
You can use your web content management system to do content marketing, but are there better tools out there to fit your needs? Robert Rose, and the Content Marketing Institute (CMI), analyzed 13 new solutions for content collaboration. Here's his take on this disruptive market. The report, Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace, is good.
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Creating Content Experiences - Be Remarkable or Fail
I've recently written on why I think Content Marketing is in the “Valley of Disillusionment” (to borrow from Gartner’s hype cycle). But I also believe that it is now that the real work begins with content, and the experiences it facilitates.
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Webinar Redux: Rethinking Web Engagement - Leading with Content Marketing
Digital marketing is being disrupted. New technologies, including social media, and increased consumer sophistication are requiring digital marketers to rethink how they engage their audiences. As detailed in CMSWire's August 8th webinar, “Rethinking Web Engagement - Leading with Content Marketing,” by changing their approach to a content- and
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Interview: Robert Rose Talks Content Marketing & Engaging Your Customers
Content Marketing isn't exactly new, but it's certainly come mainstream with the evolution of the Internet and recognition that the online customer experience should be as much about engaging and building loyal subscribers as it is about selling products and services. The two go hand in hand these days.
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WEM: Are We Tilting At Engagement?
So, that new engagement metric you’ve come up with suddenly pulls the TV show you are marketing from #50 to #3, based on using a more comprehensive, multi-platform audience rating system. A sign of true success … or delusion? Do you watch the TV Show Glee !? While it might
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3 Keys for How Web Content Management & Web Engagement Work in the Real World
Okay, first of all let’s cut to the chase. We marketers can get ourselves in a big frothy tizzy over new terms. And, Web Engagement Management is no exception. On the marketing hype cycle, WEM is the Ducati Multistrada 1200 (look it up, kids).
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Content Optimization – A Best Practice That Few Practice
There’s a term in scientific research called “social desirability bias”. It’s a term that’s used to describe the tendency of a respondent to answer a question in a way that will be viewed favorably by society.
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Will the Future of Enterprise 2.0 Follow That of Web Content Management?
Enterprise 2.0 is the latest hot business trend. But where does its future really lie? One only has to look at web content management to see the path. A few years ago, when the term Enterprise 2.0 hit the collective business consciousness there was this breathless air of excitement.
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