Articles
Tag: rocket fuel
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Sizmek Buys Rocket Fuel for $145 Million
Sizmek acquired fellow marketing and advertising technology provider Rocket Fuel for $145 million today, well shy of the Redwood City, Calif.-based company's peak valuation of $2 billion. Rocket Fuel now joins Sizmek in the ranks of formerly publicly-traded companies.
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What's the Big Deal About Digital Experience? [Video]
If you're still dragging your heels on digital transformation, let me tell you a story. Back in the mid-1980s, when I was working at a major city daily newspaper, someone brought up the emerging threat from this thing called the Internet. Almost everyone in the room laughed.
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Innovate to Drive Optimal Digital Experience [Video]
Nikos Acuña thinks good ideas are born of collaboration — flowing from the input of many people thinking about a problem. The director of business strategy at Redwood City, Calif.-based Rocket Fuel, he synthesized his ideas in "Mindshare: Igniting Creativity and Innovation Through Design Intelligence," published in
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Nikos Acuña: Fuel Your DX With Creativity, Innovation #DXS15
People often think having a brilliant idea is like having an epiphany. It just pops into your head, like the apple suddenly knocking notions of gravity into Isaac Newton's noggin.
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News You Can Use: Rocket Fuel, Jive, More
The latest in customer journey, marketing, acquisitions, integrations, collaboration and surveys from El Dorado State, Gibraltar of the North, Arizona's Urban Heart and the Cleve, the Land of Chocolates and Cuckoo Clocks and the Birthplace of American Liberty. MAPP-ing Marketing Transparency For any company with marketing practices that would make
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If You Put a Man in Front of a Red Background, Will Your Ad Sell More?
Your intuition isn't as smart as you think. Neither, apparently, is Albert Einstein, a new study from Rocket Fuel suggests. Einstein believed in intuitions and inspirations. "I sometimes feel that I am right. I do not know that I am," he told a reporter for “The Saturday Evening Post”
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Discussion Point: Who Has the Best Digital Marketing Hub?
Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.
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Marketer's Dilemma: Too Much Transparency, Too Much Work?
Digital advertising is becoming more self-service and transparent -- but also more complicated for marketers tasked with pulling and analyzing multiple sources of data. In the past handful of years, increasing numbers of ad technology providers have opened up their reporting tools to clients and agencies.
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Rocket Fuel to the Moon and Back
Investors in ad-tech specialist Rocket Fuel have been on quite a thrilling ride.
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M&A Watch: Marin Software a Possible Target if Ad Tech Consolidates
Based on its valuation and growth profile, Marin Software — a provider of a cloud-based digital advertising management platform — could be an attractive buyout target for a larger player in the online marketing space. At the recent market cap of $373 million, Marin’s forward revenue multiple of 3.
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