Articles
Tag: roman martynenko
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What Happens When Brick-and-Mortar Gets Rid of the Products?
Imagine this scene: On the hunt for a new couch, you walk into a furniture retailer. But instead of being surrounded by chairs or loveseats, you see shoppers peering into virtual reality headsets at stations throughout the store.
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How to Align E-Commerce with Your Business Strategy
Even if a retailer has the hottest product, the lowest price and the fastest shipping, if their digital and non-digital experiences lack coherence they risk alienating existing and would-be buyers. Unfortunately, this happens all too frequently.
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